Open to opportunities

Amity Bacon

@amitybacon

Message

B2B SaaS content strategist driving full-funnel demand with editorial leadership.

United States

Message

What I'm looking for

I seek a role leading content strategy in B2B SaaS where I can drive measurable demand, mentor teams, and scale AI-assisted editorial processes.

I am a journalism-trained B2B SaaS content strategist with 12 years building full-funnel content engines across EdTech, HR tech, market research, and regulated industries. I personally create thought leadership, SEO/AEO-optimized web content, and pipeline-attributed sales enablement assets while leading editorial programs.

I have a proven record translating complex technical concepts into compelling narratives that drive measurable demand generation outcomes, including a $56K pipeline contribution from a single content asset. I spearhead AI-powered content workflows while maintaining a strong POV on responsible AI use in content strategy.

My experience spans building brand voice and messaging frameworks, directing rebrands, and launching research-driven content programs that increase organic traffic, sign-ups, and influenced conversions. I collaborate cross-functionally with sales, product, and executive teams to align content to revenue goals and buyer journeys.

I prioritize measurable results and scalable processes, leveraging tools like SurferSEO, SEMrush, NotebookLM, and Claude Projects to optimize production and editorial quality. I thrive in roles where I can combine hands-on writing with strategic leadership to drive growth and strengthen brand authority.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Marketing Manager

Current

Mad Fish Digital

Dec 2025 - Present (5 months)

Developed content strategy and copy for B2C and nonprofit clients, delivering SEO-driven editorial plans and conversion-focused landing pages while leading data reporting and thought leadership projects for B2B GRC audiences.

Content Strategy SEO Thought Leadership SurferSEO

Content Marketing Lead

Nutmeg

Apr 2025 - Oct 2025 (6 months)

Built brand content strategy and editorial voice for North American expansion, led site redesign content and executive thought leadership, and instituted AI-powered workflows to scale content output while aligning messaging with sales and product teams.

Brand Strategy Content Operations Sales Enablement Workflows Messaging Frameworks

Content Strategist

SurveyMonkey

Nov 2023 - Apr 2025 (1 year 5 months)

Owned integrated B2B content strategy, driving 28% YoY organic traffic growth and a 12% increase in influenced sign-ups via the 'HR Surround Sound' framework and pipeline-generating SEO content (including a guide that produced $56K in pipeline).

Content Strategy Thought Leadership Demand Generation SEMrush SurferSEO Email Marketing Analytics

Content Strategist

Unreal Digital Group

Oct 2022 - Nov 2023 (1 year 1 month)

Crafted content strategy, messaging frameworks, and communications audits for enterprise tech clients including Google Cloud and Salesforce, producing case studies, executive briefings, and technical marketing materials for regulated industries.

Content Strategy Messaging Frameworks Communication Audits Executive Interviews Case Studies Technical Writing Account Management

Brand & Content Manager

Discuss.io

Aug 2021 - Sep 2022 (1 year 1 month)

Directed external communications during a full rebrand, achieving 10+ first-page Google rankings, securing Forbes and Entrepreneur bylines, and launching high-engagement social and video campaigns that supported pipeline conversations.

PR SEO Content Strategy Campaigns Video Content Thought Leadership Performance Based Pivoting

Marketing & Insights Manager

Quacquarelli Symonds

Mar 2019 - Aug 2021 (2 years 5 months)

Built the first US-focused B2B content strategy and produced the US International Student Survey (20,000+ respondents), generating webinars and reports that drove a 20% increase in MQLs and shortened the sales cycle.

Survey Design Webinars Sales Enablement Data Visualization Lead Generation Stakeholder Management

Director of Communications

San Francisco Friends School

Aug 2016 - Dec 2018 (2 years 4 months)

Oversaw internal and external communications, digital presence, and crisis communications, achieving a 60% increase in social engagement and boosting application rates through strategic content initiatives and a website transition.

Communications Strategy Crisis Communications Digital Presence Content Planning Community Engagement

Senior Writer

KIPP Foundation

Aug 2014 - Jul 2016 (1 year 11 months)

Served as lead writer for national PR, securing op-eds and major placements for grantees, authoring speeches and strategic communications plans that increased earned media coverage and supported crisis communications.

PR Op Eds Speechwriting Strategic Communications Media Relations Crisis Management Content Production