Alex Bersin

Managed a zero-to-one mid-funnel ABM content strategy tailored to industry ICPs to drive pipeline acceleration, translating thought leadership and product messaging into long-form technical content. Built an end-to-end content production workflow using Gemini Gems and knowledge resources, reduced web content production time by 90%, and created an analytics dashboard to track ABM content metrics.

Managed the campaign-in-a-box program for agency partners, developing turnkey marketing resources and leading enablement sessions for partner managers. Built content operations and reporting functions, reducing partner enablement production time by 86%, improving partner satisfaction by 16%, and migrating assets to Canto while tracking performance via web analytics dashboards.

Managed the content program, including the blog and case studies, conducting content audits, migrating the DAM, rebuilding content taxonomy, and developing content performance dashboards. Drove SEO, CMS migrations, nurture sequence strategy, and production support, increasing weekly product demo requests by 60%, email CTR by 45%, organic traffic by 28%, and blog organic traffic by 166%, while redu

Built the organization’s first content strategy by drafting an editorial calendar and content KPIs aligned to business goals, managing internal clients and content creators, and establishing production and reporting standards. Led brand and PR strategies (including a brand audit and refresh), improving email CTR by 45% and conversion rate by 53%, increasing digital video engagement by 22%, and imp

Produced content for a daily 4-hour major market morning drive show, researching news stories for audience alignment, booking guests, standardizing show prep and audio archives, and engineering the live program. Mentored and trained interns in copywriting and audio production, increased show ratings by 200% by shifting to more live segments, and developed the station’s first successful direct-to-p

Earned a Bachelor of Arts in Research and Writing from MBI in Chicago from 2006 to 2010.