Open to opportunities

Eric Myers

@ericmyers

I build consumer brands, ecommerce growth, and integrated go-to-market programs across retail, entertainment, SaaS, and B2B.

United States

Message

What I'm looking for

I'm looking to lead integrated brand, growth, ecommerce, and go-to-market work for consumer, retail, entertainment, SaaS, or B2B organizations where I can connect strategy to hands-on execution.

I've led marketing and customer experience for Luxe Brands, The Wasserstrom Company, Restaurant Equippers, La Senza, Highlights for Children, and Quest Software—building brands, ecommerce programs, demand generation, and integrated go-to-market plans.

At Wasserstrom, I led a 21-person organization and approximately $2M annual budget, delivered a $1.4M profitability turnaround, reduced digital operating costs by 33%, increased lead generation by more than 20%, expanded product offerings by 30%, and helped grow market share by 15%. I connect brand strategy, retail, ecommerce, PR, events, partnerships, customer data, and sales enablement into programs that create awareness, demand, engagement, and repeat purchase.

I've also built enthusiast communities firsthand: I founded Raving Toy Maniac / Toymania.com, supported licensed action-figure launches at ReSaurus, and continue to grow an original character-based entertainment brand with more than 16,500 Instagram followers.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Luxe Brands

Dec 2025 - May 2026 (5 months)

Led integrated marketing across a three-brand consumer portfolio spanning luxury retail, outlet, and national ecommerce models. Built a repeatable AI Discoverability and content-operations system that increased referrals from AI models by more than 400% year over year.

Brand Strategy CRM Content Social Media Analytics Customer Experience Digital Operations AI Generative AI

COO / Co-Founder

Omega Equipment & Supply

Apr 2019 - Aug 2025 (6 years 4 months)

Co-founded and operated a specialized B2B equipment and supply business, owning commercial strategy, P&L, brand, ecommerce, partnerships, and operational execution. Increased market penetration by approximately 20% and repeat business by approximately 15%.

Business Strategy P&L management Ecommerce Partnerships Customer Acquisition Operations

Vice President, Marketing & Customer Experience

The Wasserstrom Company

Sep 2015 - Aug 2025 (9 years 11 months)

Led a 21-person marketing and customer experience organization with an annual budget of approximately $2M. Delivered a $1.4M profitability turnaround, reduced digital operating costs by 33%, increased lead generation by more than 20%, and helped increase market share by 15%.

Marketing Strategy Customer Experience Brand Management Digital Marketing Ecommerce Omnichannel Leadership Budgeting Analytics

Director of eCommerce

Restaurant Equippers

Aug 2013 - Sep 2015 (2 years 1 month)

Led ecommerce growth, digital acquisition, product content, merchandising, analytics, UX, and customer journey optimization. Delivered 15% year-over-year ecommerce revenue growth and increased organic traffic by 40%.

Ecommerce Digital Marketing Merchandising Analytics UX Customer Journey Optimization

Director of eCommerce & CRM

La Senza (L Brands)

Apr 2012 - Aug 2013 (1 year 4 months)

Led ecommerce, CRM, lifecycle marketing, digital merchandising, email, affiliate, content, and promotional programs. Improved gross margin by more than 10% within six months and increased operating efficiency by 25%.

Ecommerce CRM Lifecycle Marketing Digital Merchandising Email Marketing Affiliate Marketing

Director of Interactive Media & Marketing

Highlights for Children

May 2010 - Apr 2012 (1 year 11 months)

Led digital commerce, subscription acquisition, audience research, content, testing, lifecycle engagement, and customer experience. Delivered 39% online revenue growth and improved conversion rates by 24%.

Digital Commerce Audience Research Content Testing Customer Experience

Director of Internet Marketing

Quest Software

Dec 2005 - May 2010 (4 years 5 months)

Led global B2B software demand generation, web strategy, content, SEO, virtual events, analytics, segmentation, and campaign optimization. Improved conversion from under 1% to more than 14% and reduced acquisition costs by 57%.

Demand Generation Web Strategy Content SEO Virtual Events Analytics Segmentation Campaign Optimization