Open to opportunities

Fran Greenman-Schmitz

@frangreenman-schmitz

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Senior marketing and engagement leader driving P&L growth, brand and content strategy.

United States

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What I'm looking for

I seek senior roles leading P&L-driven marketing, merchandising and content teams where I can scale customer-centric digital and retail businesses, build cross-functional teams, and drive measurable revenue growth.

I am a senior marketing and engagement leader with 15+ years building and scaling profitable consumer businesses across marketing, eCommerce, merchandising, and content. I have led P&L-driven initiatives, launched new business lines, and built cross-functional teams that accelerate growth in DTC, retail, and digital channels.

As a founder and fractional C-suite leader, I have partnered with startups and large organizations to develop go-to-market strategies, subscription and eCommerce models, and content/licensing programs that expanded reach and revenue. Highlights include driving more than $100M+ in profit growth at a major character-driven consumer brand, doubling consumer business profit for a legacy publisher, and achieving 50% YOY growth through marketing and technology integration.

I bring an entrepreneurial mindset, proven execution in merchandising and assortment planning, and experience producing award-winning content and entertainment. I seek roles where I can lead P&L responsibility, scale teams, and create customer-centric assortments and digital experiences that unlock sustained growth.

Experience

Work history, roles, and key accomplishments

Current

SVP / Consultant, Strategic Initiatives

Current

Highlights for Children

Jan 2018 - Present (7 years 9 months)

Transformed brand marketing and product portfolio by adding digital and consumer merchandise categories and subscription programs, doubling consumer business profit and managing P&Ls for digital and transmedia units.

Brand Strategy P&L management Merchandising Subscription Programs Assortment Planning Cross Channel Marketing Licensing

Current

Founder & Fractional C-Suite Leader

Current

Strategy Solutions Consultants

Jan 2015 - Present (10 years 9 months)

Provide fractional C-suite leadership and go-to-market strategies for startups and enterprises, driving product launches, subscription and eCommerce growth, and strategic partnerships that scale revenue and profitability.

Go To Market Strategy P&L management Ecommerce Product Launches Content Strategy Subscription Models Partnerships Marketing Leadership

Fractional CMO

Frogstreet

Jan 2022 - Dec 2023 (1 year 11 months)

Revamped acquisition strategies, redeployed resources, and implemented marketing integration technology, resulting in 50% year-over-year growth.

Marketing Strategy Customer Acquisition Marketing Technology Resource Allocation Ecommerce Analytics CRM

Fractional CMO

Justice / Ascena Brands

Jan 2020 - Dec 2021 (1 year 11 months)

Led loyalty, publishing partnerships, and eCommerce innovations that revitalized the brand and supported the company's successful private equity sale in 2021.

Loyalty Programs Partnerships Merchandising Customer Retention Marketing Leadership

VP Marketing

Full Compass Systems

Jan 2015 - Dec 2017 (2 years 11 months)

Revitalized eCommerce and catalog marketing frameworks for a leading AV/music retailer, driving profitable annual growth following prior downturns.

Digital Marketing Merchandising Revenue Growth Customer Acquisition Analytics Operations

VP / Director, Brand & Content Marketing

American Girl

Jan 2003 - Dec 2015 (12 years 11 months)

Led brand marketing and P&L for character franchises across products, content and experiences, doubling revenue and generating over $100M+ in profit while expanding publishing and filmed-content lines.

Brand Marketing P&L management Merchandising Content Development Ecommerce Licensing Partnerships

Head of Marketing & Product Strategy

Perceptual Robotics / TrueLook

As a founding team member, developed go-to-market strategy for a web camera SaaS and secured event webcasting deals that produced seven-figure profit within 30 months.

Go To Market SaaS Strategic Partnerships Product Strategy Revenue Growth Business Development Marketing

Education

Degrees, certifications, and relevant coursework

UCLA Anderson School of Management

Master of Business Administration, Business Administration

MBA with a focus on Strategy and Marketing and coursework in Entertainment Business through UCLA School of Theater, Film & Television.

Northwestern University Medill School of Journalism

Professional Certificate, Advertising / Journalism

Completed the AAAA Professional Advertising Certificate at Medill School of Journalism.

Indiana University, Kelley School of Business

Bachelor of Science, Business / Communications

Grade: Magna Cum Laude

Activities and societies: Teaching Assistant in Biological Science

Bachelor of Science in Business with a concentration in Communications; graduated Magna Cum Laude and completed a Sociology minor while serving as a teaching assistant in Biological Science.