Looking for a job

Wella Kavege

@wellak

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Social media strategist driving community growth, engagement, and data-informed campaigns for consumer brands.

United States

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What I'm looking for

I seek a role where I can lead social strategy and community management, use analytics to inform creative campaigns, collaborate cross-functionally, and drive measurable brand growth.

I am a data-driven social media strategist with experience building community and managing paid and organic campaigns across Instagram, TikTok, Facebook, and X. I have led content strategy, influencer programs, and social listening initiatives for brands in food, hospitality, music, nonprofit, healthcare, and consumer packaged goods.

My work has produced measurable results: increased engagement and follower growth, optimized paid reach, and improved campaign performance through competitive analysis and market research. I manage community at scale, having responded to 300+ daily comments and messages while maintaining brand safety and escalating priority issues.

I combine technical skills in analytics and social tools with creative content production and multilingual communication to support launches and ongoing growth. I seek opportunities where I can use insights-driven strategy and community-first execution to grow brand awareness and loyalty.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Freelancer

Jan 2022 - Present (4 years)

Developed and executed content strategies for B2C and DTC startups across food, hospitality, music, nonprofit, and healthcare sectors; led influencer campaigns end-to-end and delivered reporting that improved performance and drove 5% brand growth.

Content Strategy Influencer Marketing performance reporting Campaign Management Client Communication Content Creation

Junior Social Strategist

SPCSHP

Dec 2024 - Dec 2025 (1 year)

Managed Dairy Queen’s social community across Instagram, TikTok, Facebook, and X, responding to 300+ daily comments and messages and driving engagement during major campaigns and launches; used social listening to inform product launch strategy and competitive analyses for Chase.

Community Management Influencer Relations Content Strategy Competitive Analysis Campaign Execution

Social Media Content Associate

bde&co.

Jul 2023 - Dec 2023 (5 months)

Created and launched social ad campaigns, managing copy, budget, and creative to boost engagement by 30% and grew followers 30% while increasing overall engagement 50% for B2B clients.

Paid Social Copywriting Budget Management Creative Direction Analytics Audience Targeting

Digital Community Manager

Magrino PR

May 2022 - Feb 2023 (9 months)

Managed social accounts and campaigns for hospitality and beverage clients, boosting follower growth and engagement by 35% and coordinating influencer campaigns that increased brand awareness 15% and link traffic 30%.

Community Management Social Strategy Competitive Research Reporting Content Management Analytics