Caroline Murphy
@carolinemurphy
Experienced social media manager driving audience growth, engagement, and influencer-led conversions.
What I'm looking for
I am an experienced and creative Social Media Manager with over 7 years leading organic social strategies across Instagram, TikTok, and Facebook, driving consistent audience growth, engagement lifts, and measurable conversions. I build platform-specific content, scale communities (32K+ members), and run influencer programs that reached 100K+ per campaign and improved conversion rates.
I translate analytics into actionable strategy, produce high-impact Reels and TikToks that hit 1M+ organic views, and lead cross-functional teams to deliver campaigns that increase traffic, CTR, and ROAS. I'm passionate about brand storytelling, culture-first digital spaces, and mentoring teams to improve efficiency and performance.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Grove Collaborative
Mar 2024 - Present (1 year 7 months)
Spearhead full-funnel social strategy across Instagram, TikTok, and Facebook, driving 10% month-over-month audience growth and a 40% lift in engagement while producing 1M+ organic views and improving CTR by 20%.
Social Media Marketing Manager
Acacia Co
Jun 2023 - Nov 2023 (5 months)
Developed and executed GTM and influencer strategies across five channels, managing $15K+ monthly budgets and growing social presence 30% while increasing traffic and conversions by 23%.
Social Media Director
CEP Communications
May 2021 - Feb 2023 (1 year 9 months)
Led social strategy and a team member to grow audiences to 150K across channels, built influencer programs that doubled brand impact and drove 20% month-over-month growth through integrated campaigns.
Social Media Manager
The Bargain Sisters
May 2021 - Jun 2022 (1 year 1 month)
Transformed brand presence by launching web, email, SEO and paid channels, driving $30K in new revenue, 48% conversion rates and major audience growth across Pinterest, Instagram and Facebook.
Social Media Manager
Style Typology
Mar 2019 - Mar 2021 (2 years)
Owned organic social strategy and end-to-end content production, generating $30K in revenue, 5x growth in 10 months and a 200% increase in engagement while expanding email subscribers 10x.
Education
Degrees, certifications, and relevant coursework
Fashion Institute of Technology
Bachelor of Science, Fashion Merchandising & Management
Completed a Bachelor of Science in Fashion Merchandising and Management focused on retail strategy, merchandising, and brand management.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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