Open to opportunities

Caroline Murphy

@carolinemurphy

Message

Experienced social media manager driving audience growth, engagement, and influencer-led conversions.

United States

Message

What I'm looking for

I seek a role leading social strategy and community growth at a mission-driven company that values data-informed creativity, cross-functional collaboration, and team development.

I am an experienced and creative Social Media Manager with over 7 years leading organic social strategies across Instagram, TikTok, and Facebook, driving consistent audience growth, engagement lifts, and measurable conversions. I build platform-specific content, scale communities (32K+ members), and run influencer programs that reached 100K+ per campaign and improved conversion rates.

I translate analytics into actionable strategy, produce high-impact Reels and TikToks that hit 1M+ organic views, and lead cross-functional teams to deliver campaigns that increase traffic, CTR, and ROAS. I'm passionate about brand storytelling, culture-first digital spaces, and mentoring teams to improve efficiency and performance.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Grove Collaborative

Mar 2024 - Present (1 year 7 months)

Spearhead full-funnel social strategy across Instagram, TikTok, and Facebook, driving 10% month-over-month audience growth and a 40% lift in engagement while producing 1M+ organic views and improving CTR by 20%.

Social Media Strategy Content Creation TikTok Instagram Reels Community Management Analytics Influencer Marketing

Social Media Marketing Manager

Acacia Co

Jun 2023 - Nov 2023 (5 months)

Developed and executed GTM and influencer strategies across five channels, managing $15K+ monthly budgets and growing social presence 30% while increasing traffic and conversions by 23%.

GTM Strategy Influencer Management Paid Social Budget Management Analytics Campaign Optimization Cross Functional Collaboration Reporting

Social Media Director

CEP Communications

May 2021 - Feb 2023 (1 year 9 months)

Led social strategy and a team member to grow audiences to 150K across channels, built influencer programs that doubled brand impact and drove 20% month-over-month growth through integrated campaigns.

Team Leadership Content Strategy Analytics Reporting Stakeholder Management

Social Media Manager

The Bargain Sisters

May 2021 - Jun 2022 (1 year 1 month)

Transformed brand presence by launching web, email, SEO and paid channels, driving $30K in new revenue, 48% conversion rates and major audience growth across Pinterest, Instagram and Facebook.

Channel Launch Influencer Partnerships Paid Media SEO Email Marketing Content Production Analytics

Social Media Manager

Style Typology

Mar 2019 - Mar 2021 (2 years)

Owned organic social strategy and end-to-end content production, generating $30K in revenue, 5x growth in 10 months and a 200% increase in engagement while expanding email subscribers 10x.