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Caroline Murphy

@carolinemurphy

Experienced social media manager driving audience growth, engagement, and influencer-led conversions.

United States
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What I'm looking for

I seek a role leading social strategy and community growth at a mission-driven company that values data-informed creativity, cross-functional collaboration, and team development.

I am an experienced and creative Social Media Manager with over 7 years leading organic social strategies across Instagram, TikTok, and Facebook, driving consistent audience growth, engagement lifts, and measurable conversions. I build platform-specific content, scale communities (32K+ members), and run influencer programs that reached 100K+ per campaign and improved conversion rates.

I translate analytics into actionable strategy, produce high-impact Reels and TikToks that hit 1M+ organic views, and lead cross-functional teams to deliver campaigns that increase traffic, CTR, and ROAS. I'm passionate about brand storytelling, culture-first digital spaces, and mentoring teams to improve efficiency and performance.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Fashion Institute of Technology logoFT

Fashion Institute of Technology

Bachelor of Science, Fashion Merchandising & Management

Completed a Bachelor of Science in Fashion Merchandising and Management focused on retail strategy, merchandising, and brand management.

Tech stack

Software and tools used professionally

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Caroline Murphy - Social Media Manager - Grove Collaborative | Himalayas