SENAMI ONADELE

Drove over $2.03M revenue from $7.5K spend using disciplined testing, messaging refinement and funnel optimization across digital channels resulting in 27,000% ROI. Achieved 263% digital asset growth and scaled brand visibility by 7,367% through integrated brand, content and digital amplification initiatives.

Launched and scaled C Money App to 300K+ users by leading national B2C GTM campaigns across digital, print and experiential channels. Generated 3M+ digital leads converting into ₦500M+ loan revenue and ₦100M+ investment by leveraging funnel optimization, lifecycle marketing and CRM-driven acquisition strategies.

Executed 360° digital and in-store campaigns across 70+ branches by integrating retail and digital marketing strategies resulting in 16% sales lift and successful launch of 12 new locations. Re-launched Medplus e-commerce platform by improving UX, messaging and promotional strategy resulting in approximately ₦700,000 weekly revenue and 69,900% growth.

Led 360° GTM campaigns for FMCG brands including Nivea, Dangote and Royco by aligning global brand standards with local market execution. Launched Nivea Cocoa Gold using integrated paid, content and activation strategy resulting in 83% ROI and 93% conversion rate.

Coordinated Tecno Global Spring Launch and Endometriosis Walk through end-to-end event management and stakeholder coordination, delivering 2,000+ attendee engagement. Executed integrated brand activation campaigns for FMCG, tech, and public sector clients by translating strategy into experiential and retail execution.

Developed and executed digital strategies for clients, focusing on audience growth and engagement across digital channels.

Provided executive support and coordinated events, ensuring smooth operations and successful event delivery.

Ongoing training in AI Marketing, Strategy and Planning, Brand Proposition, and Content Strategy.

Completed training in Advertising and Brand Strategy.

Bachelor of Arts in Creative Art from the University of Lagos.