Open to opportunities

Genesis Akpoloyowa

@genesisakpoloyowa

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Data-driven Chief Marketing Officer focused on growth and digital strategy.

Nigeria

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What I'm looking for

I seek a leadership marketing role where I can apply data-driven growth, lead cross-functional teams, scale content and paid strategies, and drive measurable increases in engagement, conversions, and brand visibility.

I am a results-oriented digital marketing leader with a strong foundation in data-driven growth, inbound marketing, and cross-functional team coordination. I have led campaigns and brand strategies that delivered measurable outcomes — including a 194% patient growth at Procare Hospital and multi-hospital social media acquisition lifts up to 300%.

I combine analytical rigor (Google Analytics certified) with creative execution across content, paid media, and automation to boost engagement, conversions, and ROAS. I excel at optimizing workflows, scaling content production, and partnering with PR and stakeholders to increase brand visibility and sales.

Experience

Work history, roles, and key accomplishments

Current

Chief Brand Strategist

Current

Gbolt Media

Jan 2021 - Present (4 years 10 months)

Led brand strategy and PR collaborations with firms including MTN Nigeria and First Bank, increasing media coverage and brand visibility by 15% and driving higher sales and customer engagement.

Brand Strategy Media Relations Social Media Strategy Campaign Management Content Strategy Analytics

Content Creator

Flawless Aesthetic Center

Jul 2024 - Mar 2025 (8 months)

Spearheaded Project Become and led campaigns that drove 300%+ social engagement, increased conversions by 20% (100–165 monthly leads) and achieved 30–45% sales growth with 500%+ ROAS.

Content Creation Campaign Strategy ROAS Marketing Automation

Digital Marketer

Procare Hospital

Jan 2020 - Jul 2024 (4 years 6 months)

Implemented digital media strategies that grew patient volume 194% (3,500 to 10,300), produced/supervised 980+ content pieces, increased social engagement 40% and grew event participation 25%.