Open to opportunities

Choice Arukwe

@choicearukwe

Results-driven Marketing Manager specializing in performance marketing, growth strategies, and cross-channel campaign optimization.

Nigeria

Message

What I'm looking for

I seek a growth-focused role where I can lead performance marketing, optimize multi-channel funnels, mentor teams, and scale measurable ROI in a collaborative, data-driven company.

I am a results-driven Marketing Manager with 8+ years leading full-funnel marketing across B2B and B2C markets, excelling in paid media and growth-focused strategies. I manage multi-platform paid budgets and translate data into actions that drive measurable ROI.

At a US-based remote company I owned $60,000+ in annual paid media spend and consistently delivered a 4.5x ROAS while improving conversion rates and CTR through iterative testing, audience segmentation, and UX optimization. I have led teams and agency workflows, directed creative production, and built analytics stacks (GA4, GTM) for transparent reporting.

I bring hands-on experience across agency and in-house environments—working with FMCG, e-commerce, education, gaming, and entertainment brands—and I prioritize data-driven decision-making, creative experimentation, and scalable growth systems to deliver sustained business results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

The Global Connect LLC

Jan 2023 - Present (3 years 2 months)

Developed and executed integrated marketing strategies for international student recruitment, managing $60,000+ annual paid media and achieving a 4.5x average ROAS while improving conversion rates 32%.

Paid Media Google ROAS GA4 GTM Landing Page Optimization A B Testing Creative Direction

E-Commerce Marketing Consultant

Sosogames Nigeria

Jan 2024 - Dec 2024 (11 months)

Designed and executed PPC and listing optimization for gaming accessories, boosting conversion rates 28% through targeted audiences and creative A/B testing.

PPC Conversion Rate Optimization Product Listing Optimization A B Testing Remarketing Creative Testing

Growth & Campaign Strategist

NextNaijaCouple TV Show

Jan 2024 - Dec 2024 (11 months)

Led digital launch campaign generating over 3 million organic impressions and increased audience engagement 150% through influencer pipelines and optimized YouTube/Meta ad spend.

Campaign Strategy Social Media Growth Influencer Management YouTube Ads Meta Ads Performance Optimization Content Strategy

Digital Marketing Lead

Freshminds Communications

Jan 2016 - Dec 2022 (6 years 11 months)

Led digital marketing and creative teams to deliver multi-channel campaigns for FMCG and automotive clients, growing client lead volumes 220% and automating workflows to cut manual work 40%.