Open to opportunities

Uyi Omoidehen

@uyiomoidehen

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Strategic digital marketing leader driving growth, retention, and ROI across fintech and e‑commerce.

Nigeria

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What I'm looking for

I am seeking a senior marketing role focused on data-driven growth, full-funnel acquisition, and team leadership at a mission-driven company that values measurable impact and cross-functional collaboration.

I am a strategic, performance-driven digital marketing leader with over 13 years' experience across e-commerce, telecommunications, banking, and fintech, certified in Google AdWords and Google Analytics. I build and lead marketing strategies that scale customer acquisition, increase retention, and optimize ROI.

My career highlights include setting up Nigeria's first affiliate channel at Jumia, driving multi-million Naira growth with zero-cost campaigns, improving conversion rates by 40%, and reducing spend while increasing revenue by 70% at Smile Communications. I led teams, executed brand refreshes, and implemented full-funnel, data-driven user acquisition and retention programs.

I excel at performance marketing, funnel optimization, ASO, A/B testing, martech integration, and team development, and I deliver measurable business outcomes by aligning marketing strategy with product and commercial goals.

Experience

Work history, roles, and key accomplishments

Current

Head - Marketing

Current

TractionApps

May 2022 - Present (3 years 6 months)

Designed and executed digital strategies that accelerated product adoption, led a major brand refresh, and increased user retention by 45% through data-driven acquisition and ROI-focused budget management.

Digital Strategy Brand Refresh User Acquisition Retention Management ROI Full Funnel Marketing Product Launch Analytics

Head - Digital and Content Marketing

Standard Chartered Bank

Mar 2020 - May 2022 (2 years 2 months)

Built and executed mobile app growth and digital engagement plans, created optimized funnel sequences to convert paid leads into customers, and managed web, social and PR content to increase brand visibility.

Content Strategy Funnel Optimization Paid Acquisition Lead Generation Social Media Management Web Analytics Campaign Management

Brand & Digital Marketing Manager

Smile Communication Nigeria

Feb 2015 - Mar 2020 (5 years 1 month)

Led digital transformation and marketing operations, improving conversion rates by 40%, achieving zero-cost app growth via ASO, and reducing ad spend while increasing revenue through targeted campaigns.

ASO Conversion Rate Optimization Team Leadership Budget Management SEO Retargeting A B Testing

Senior Online Marketing Specialist

Jumia Nigeria

Sep 2012 - Feb 2015 (2 years 5 months)

Managed SEO, mobile and SMS marketing campaigns, led category content optimization and influencer outreach to boost organic rankings, traffic, and revenue growth.

SEO Mobile Marketing SMS Marketing Content Syndication Organic Growth Analytics

Content & Social Media Coordinator

Jumia Nigeria

Jul 2011 - Sep 2012 (1 year 2 months)

Created high-performing social content and managed community engagement to increase fan base and online visibility while producing product content to improve user experience and conversion.

Community Management Content Creation Content Campaign Execution Analytics