Open to opportunities

Elizabeth Sneyd

@elizabethsneyd

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Digital Marketing Specialist skilled in lifecycle email, SEO, CMS, and campaign analytics.

United States

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What I'm looking for

I seek a collaborative, mission-driven team role where I can lead lifecycle email and multi-channel campaigns, use data to drive growth, and continue developing cross-functional marketing skills.

I am a driven digital marketing specialist with a Graduate Certificate in Digital Marketing from UNC Chapel Hill and a BS in Elementary Education. I bring hands-on experience designing and optimizing lifecycle email campaigns, managing multi-channel marketing initiatives, and improving conversion and engagement metrics.

At Illustrative Mathematics I led end-to-end email lifecycle strategies, A/B testing, and cross-functional campaign launches that improved onboarding activation by 27%, MAU by 18%, and trial-to-paid conversion by 22%. I thrive on creative problem-solving, data-driven optimization, and building seamless multichannel experiences that align with brand and equity-centered values.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Manager

Current

Illustrative Mathematics

Jun 2024 - Present (1 year 4 months)

Spearheaded end-to-end lifecycle email marketing campaigns driving onboarding, retention, and upsell; improved onboarding activation by 27% and MAU by 18% through personalized nurture and trigger-based messaging.

Email Marketing Iterable A B Testing Segmentation Looker SQL Cross Functional Collaboration

Marketing Coordinator

Illustrative Mathematics

Jun 2023 - Jun 2024 (1 year)

Planned and executed multi-channel marketing campaigns, contributed to brand development and content creation, and used analytics to monitor KPIs and optimize campaign performance.

Campaign Management Content Creation SEO SEM Google Analytics Reporting Project Management Market Research Cross Functional Collaboration

Digital Marketing Account Manager

MyCity Social

Jan 2021 - Jun 2023 (2 years 5 months)

Managed client relationships and developed multi-channel digital strategies (social, SEO, PPC, email), optimized campaigns for ROI, and delivered performance reporting and budget management.

Client Management Social Media Marketing SEO PPC Email Marketing Analytics Budget Management Campaign Optimization Team Coordination

Kindergarten Teacher

Charlotte-Mecklenburg Schools

Aug 2017 - Jan 2021 (3 years 5 months)

Delivered data-driven instruction to promote student growth, led school-wide professional development on social-emotional learning, and coordinated parent engagement activities for ~50 families annually.

Curriculum Development Data Driven Instruction Classroom Management Parent engagement Professional Development Presentation