Anita PrincewillAP
Looking for a job

Anita Princewill

@nittapee

Expert in digital marketing & advertising, influencer management, and retention strategy.

Nigeria
Message

I am a results-driven Digital Campaigns Marketing Manager with over 5 years of proven digital advertising and influencer management expertise. Throughout my career, I have consistently been recognised for my commitment to performance excellence and significant contributions to brand management success.

One of my key strengths lies in developing and executing highly effective retention strategies. By leveraging data-driven insights and customer segmentation, I have successfully implemented targeted campaigns that have significantly increased customer loyalty and engagement. Additionally, my proficiency in conversion rate optimisation has allowed me to optimise marketing funnels and drive impressive conversion rates, ultimately boosting revenue and ROI.

My solid foundation in marketing and advertising, backed by formal training, has equipped me with a deep understanding of consumer behaviour and effective marketing techniques. I am well-versed in utilising various marketing channels to create cohesive and impactful digital campaigns, including social media, search engines, email, and content marketing.

In my previous roles, I have effectively managed cross-functional teams, fostering a collaborative environment that promotes creativity and innovation. I have successfully led teams through the entire campaign lifecycle, from planning and strategy development to execution and performance analysis. My exceptional project management skills have allowed me to deliver campaigns on time and within budget, exceeding expectations and driving significant business growth.

Staying ahead of industry trends is paramount to me, and I am committed to continuous learning and professional development. I proactively seek new technologies, tools, and strategies to ensure that my campaigns are cutting-edge and deliver the best possible results for my clients or employer.

If you are seeking a highly motivated and accomplished Digital Campaigns Marketing Manager who thrives in fast-paced environments, I would welcome the opportunity to discuss how my skills and experiences can contribute to the success of your organisation. Together, we can drive exceptional digital campaigns that elevate your brand and achieve outstanding business outcomes.

Experience

RP

Digital Marketing Manager

Ringier Nigeria, Pulse

Jan 2018 - Jul 2018 (6 months)

Developed a multi-channel digital strategy. Conducted media buying with third-party platforms. Liaised and engaged influencers on behalf of clients. Worked on the following brands; Maryland Mall, Durex, Legend, Goldberg, Inlaks, Siemens, Kansai Plascon, Nestle Milo, Filmhouse with an average annual media spend of $50,000.

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