Open to opportunities

Ekta Khurana

@ektakhurana

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Marketing strategist with a proven track record in brand growth.

United States

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What I'm looking for

I am looking for a dynamic role in a collaborative environment that values innovative marketing strategies and offers opportunities for professional growth.

I am a dedicated marketing strategist with a comprehensive background in integrated marketing, business development, and strategic planning. My experience spans various industries, where I have successfully led marketing initiatives and managed cross-functional projects. I leverage digital tools to drive brand growth and engagement, ensuring that every campaign resonates with the target audience.

Throughout my academic journey, I have held leadership roles, such as Head of Outreach & Social Media for the Integrated Marketing Association at NYU and President of the Graduate Business Student Association at Case Western Reserve University. My commitment to excellence has been recognized through several awards, including the Scott S. Cowen Leadership Award. I am passionate about creating impactful marketing strategies that not only enhance brand visibility but also foster community engagement.

In my professional experience, I have worked with notable organizations, including Cygnus Compliance Consulting and The Goodyear Tire & Rubber Company, where I led marketing initiatives and developed strategies that significantly improved brand presence. My analytical skills, combined with my ability to manage complex projects, make me a valuable asset to any team looking to elevate their marketing efforts.

Experience

Work history, roles, and key accomplishments

Current

Integrated Marketing & Community Growth Specialist

Current

New York AMA Communication Services, Inc.

Nov 2023 - Present (1 year 7 months)

Designing and delivering impactful marketing materials to drive engagement across social media, email campaigns, and lead generation. Expanding digital presence by identifying new platforms and managing community engagement across social channels.

Social Media Management Email Marketing Digital Marketing Content Creation Community Engagement

Integrated Marketing Specialist

Ascend Global Leaders

Dec 2023 - Sep 2023 (-1 years 9 months)

Rolled out monthly performance dashboard through HubSpot and identified growth opportunities. Enhanced email program and communications across various segments while managing content creation and outreach for Podcast, social media, and events.

HubSpot Email Marketing Content Creation Data Analysis Performance Management

Senior Associate

Cygnus Compliance Consulting Inc.

Feb 2023 - Jun 2023 (4 months)

Led marketing initiatives across all social media and curated content for the company website. Compared and validated risk assessment models and led data mapping initiatives during software migration.

Social Media Management Content Creation Data Mapping Risk Assessment Marketing Strategy

Global IT Intern - Marketing & Branding Initiatives

The Goodyear Tire & Rubber Company

Jul 2022 - Feb 2023 (7 months)

Developed and led marketing and branding initiatives for the Global IT Leadership Team. Curated and managed content for social media and strategized campaigns across geography.

Marketing Strategy Branding Content Management Social Media Management Campaign Development

MBA Intern

Elizabeth Purpich Collection

Jan 2022 - Apr 2022 (3 months)

Developed brand strategy for growth and expansion, monitored market trends, and performed competitive analysis across luxury brands. Managed social media calendar and customer testimonials for website engagement.

Brand Strategy Market Analysis Social Media Management Competitive Analysis Content Management

Assistant Manager Procurement

National Skill Development Corporation

Jul 2019 - Feb 2021 (1 year 7 months)

Negotiated best deals ensuring quality and economy, leading to savings of $5M. Managed the overall process of bid execution for large projects and implemented SAP across all levels in the organization.

Procurement Negotiation Project Management SAP

Assistant Manager Finance

National Skill Development Corporation

Jan 2017 - Jul 2019 (2 years 6 months)

Led a team and acted as the point of contact for banks regarding flagship schemes. Disbursed funds for various government projects and analyzed income refunds.

Financial Management Team Leadership Analysis

Assistant Manager

AskMe Bazaar

Jul 2015 - Dec 2016 (1 year 5 months)

Analyzed product category-wise discount reports for management decision-making and performed budget vs actual reports on daily marketing expenses.

Data Analysis Budget Management Marketing Analysis Reporting

Credit Analyst

Mizuho Bank Limited

Sep 2011 - Nov 2012 (1 year 2 months)

Conducted credit appraisal of companies and prepared loan reports. Evaluated the repaying ability of clients based on risk coefficients and ratios.

Loan Reporting Risk Assessment

Semi-Senior

KPMG (BSR & Co.)

Aug 2007 - Sep 2011 (4 years 1 month)

Led statutory and quarterly audits, prepared detailed reports on internal control procedures, and assisted in the consolidation and prospectus listing process.

Audit Internal Controls Financial Reporting International Consolidations Compliance

Education

Degrees, certifications, and relevant coursework

New York University

Master of Science, Integrated Marketing

2023 - 2025

Activities and societies: Head of Outreach & Social Media, Integrated Marketing Association; Ambassador, Ethical Tech Summit; Orientation Leader.

Pursuing a Master of Science in Integrated Marketing with a focus on developing marketing strategies and community engagement. Involved in various leadership roles including Head of Outreach & Social Media for the Integrated Marketing Association.

Case Western Reserve University

Master of Business Administration, Business Administration

2020 - 2022

Activities and societies: Communications Chair, Column & Stripe; Recipient of Scott S. Cowen Leadership Award; President, Graduate Business Student Association.

Completed a Master of Business Administration focusing on Design, Entrepreneurship, and Marketing. Actively participated in leadership roles and received multiple awards for contributions to the university.