NIVEDYA MANIKANDANPILLAI

I am a dynamic marketing professional with over three years of experience transforming data into actionable strategies. My journey has been marked by a strong focus on digital tools, market research, and marketing analytics, which has allowed me to craft impactful solutions that drive measurable growth and enhance customer engagement.

In my previous role as a Senior Sales Manager at ICICI Lombard GIC Ltd, I successfully analyzed sales data to drive an 8% revenue increase, amounting to $450K. I led a team of six, implementing a data-driven training program that significantly improved closing rates and exceeded quarterly projections. My collaborative efforts with cross-functional teams secured Fortune 500 contracts, contributing to a 20% increase in overall agreement value.

My academic background includes a Master’s in Marketing Analytics from California State University, Long Beach, where I honed my analytical skills further. I have also completed various projects that involved advanced data analysis and machine learning techniques, showcasing my ability to leverage data for strategic decision-making. I am passionate about using my skills to help organizations achieve their marketing goals and enhance their market positioning.