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Smaran User

@smaranuser

Account Manager at Odigma who directed full-funnel marketing strategy and used analytics and AI automation to improve campaign efficiency.

United States

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What I'm looking for

I'm interested in growth strategy, AI in business, and using data to find new opportunities. I’m especially drawn to AI-powered decision-making and go-to-market strategy.

At Odigma, I directed full-funnel marketing strategy across digital channels and partnered with a 16-member cross-functional team on strategic goals and revenue growth. I used analytics and AI-driven automation to optimize conversion funnels, lead quality, and campaign efficiency.

At dentsu, I managed programmatic campaigns across global markets, using campaign data to guide optimization and reporting. I’m currently pursuing an MBA in Business Analytics at Indiana University of Pennsylvania, where I’m sharpening my thinking on AI-powered decision-making and go-to-market strategy.

Experience

Work history, roles, and key accomplishments

Current

Graduate Assistant

Current

Indiana University of Pennsylvania

Aug 2026 - Present (2 months)

- Working closely with the Dean of the business college, I helped create and run online marketing campaigns and global outreach plans to attract international students. I acted as a bridge between different university departments, helping everyone work together on big projects that grew the school's enrollment and improved its global reputation.

- Strategic Planning & Outreach: Collaborated on lo

Account Manager

Odigma

Mar 2025 - Nov 2025 (8 months)

- Directed full-funnel strategy across Website & App Development, SEO, Paid Media, Performance Marketing, Content, ORM, and Social Media, ensuring cohesive brand performance.

- Led a 16-member cross-functional team in collaboration with the Account Group Head, working closely with the Account Director and CEO on strategic goals and revenue growth.

- Applied a business-analyst approach to optimiz

Senior Analyst - Programatic

dentsu

Jul 2024 - Dec 2024 (5 months)

- Led end-to-end campaign management across DV360, The Trade Desk, Google Ads, Meta Ads Manager, and TikTok Ads, optimizing delivery, targeting, and creative performance across global markets.

- Took ownership of significant campaign billing and spend distribution, optimizing investments to achieve maximum efficiency and return across channels.

- Utilized Google Analytics, Power BI, Looker Studi

Senior Media Analyst

dentsu

Sep 2023 - Jul 2024 (10 months)

Worked as Senior Media Analyst at dentsu.

Business and Marketing Consultant

Freelance

Sep 2023 - Nov 2023 (2 months)

Worked as Business and Marketing Consultant at Freelance.

Digital Marketing Consultant

Finprov Learning

Sep 2023 - Oct 2023 (1 month)

Worked as Digital Marketing Consultant at Finprov Learning.

Digital Marketing Specialist

Masira Digital Marketing Pvt. Ltd.

Dec 2021 - Sep 2023 (1 year 9 months)

Proficiency in on and off-page optimization, SEM, SMO, and market research to boost website rankings and increase organic traffic.

Skilled in optimizing Google Ads campaigns with effective bidding strategies, driving targeted results in website traffic, revenue, and conversions.

Experienced WordPress web designer creating visually engaging, user-friendly online platforms with a focus on SEO opti