Nitish Parya

Researched, analyzed, and interpreted data to draw conclusions for making strategies for ongoing projects by creating pivot tables and interactive dashboards. Leveraged daily, weekly, and monthly analytics to optimize existing campaigns and prioritize new scaling initiatives.

Performed ad hoc analyses to support client relationship marketing efforts, KPIs, pricing, strategic initiatives, and to answer questions from brand and corporate requestors of client contact and performance information.

Provided performance and benchmarking reports on new media metrics and campaigns while advising internal teams on social media best practices and opportunities. Maintained and grew brand's presence and engagement on social media platforms such as Instagram to steadily increase number of customers by ~15%/month.

Strategized and executed performance-driven online marketing program to increase traffic and generate sales. Planned and merchandised email blasts while overseeing graphic design, copy, and additional creative aspects.

Understood and articulated business requirements from user interviews and then translated requirements into functional and technical specifications and communicating to cross functional teams. Evaluated and optimized workflow by SWOT Analysis and Five Porter Forces leading to a 5% reduction in costs.

Grade: 3.83

Completed a Master of Science in Information Systems with a GPA of 3.83. Focused on advanced topics in information systems and technology.

Grade: 3.2

Activities and societies: Prime Organizer of college fest ‘Moonstone’ of 3000 students managed by a team of 50 Volunteers.

Earned a Bachelor of Engineering in Mechanical Engineering with a GPA of 3.2. Gained foundational knowledge in mechanical principles and engineering applications.