Open to opportunities

Camilo Antezana

@camiloantezana

Message

Dynamic marketing professional with 15+ years in consumer goods.

Switzerland

Message

What I'm looking for

I am seeking a role that allows me to leverage my marketing expertise to drive brand growth and innovation within a dynamic organization.

I am a dynamic and entrepreneurial Managing Director and Marketing Professional with over 15 years of experience in the Consumer Goods industry. My expertise lies in building modern consumer-centric brands and driving market penetration. I have a proven track record in developing and executing integrated marketing strategies that foster brand loyalty and spearhead global campaigns across diverse markets.

Throughout my career, I have adeptly led high-performance teams, leveraging digital innovation to drive consistent brand and business growth. My experience includes mentoring early-stage founders, providing strategic guidance for international market expansion, and managing comprehensive brand strategies that significantly boost sales. I am passionate about empowering teams and fostering a culture of innovation and collaboration.

Experience

Work history, roles, and key accomplishments

Current

Start-Up Mentor

Current

Oneday

Jan 2025 - Present (9 months)

Mentored early-stage founders in the FMCG and Consumer Goods sectors, guiding brand development and market entry strategies to build scalable businesses.

Brand Development Market Entry Strategies FMCG Consumer Goods

Strategic Advisor

ViCOLLECTIVE AG

Mar 2024 - Oct 2024 (7 months)

Provided high-level strategic guidance to the board for driving international market expansion across Asia and the Middle East. Facilitated a seamless leadership transition, ensuring continuity by handing over responsibilities to the new CEO.

Strategic Planning Competitive Analysis

Managing Director

ViCOLLECTIVE AG

Jan 2018 - Feb 2024 (6 years 1 month)

Spearheaded the transformation and comprehensive growth of the company, assuming full P&L responsibility and directing all operational facets. Led hands-on execution of commercial strategy, negotiating major deals and expanding global sales in B2B and B2C markets.

P&L management Digital Transformation Stakeholder Management

Head of Marketing & Sales

ViCOLLECTIVE AG

Feb 2014 - Dec 2017 (3 years 10 months)

Pioneered the establishment of the company’s national market presence, building robust distribution networks and leading strategic brand development. Drove clear commercial and brand strategy, achieving significant sales growth and strengthening market position.

Brand Development

IT Project Manager

Cornèr Bank AG

Jan 2013 - Dec 2014 (1 year 11 months)

Managed IT projects within the banking sector. Ensured successful project delivery and adherence to timelines and budgets.

IT Project Management Project Delivery Budget Management Banking Operations

University Assistant

ZHAW School of Management & Law

Jan 2011 - Dec 2012 (1 year 11 months)

Assisted in academic research and administrative tasks. Supported faculty and students in various capacities.

Academic & Research Administrative Support

Marketing Intern

Eurocentres London

Jan 2008 - Dec 2008 (11 months)

Supported the marketing team in various initiatives. Assisted with promotional activities and market research.

Marketing Support Promotional Activities Market Research Data Entry Content Creation

Marketing Assistant

Einblick Werbeagentur

Jan 2006 - Dec 2007 (1 year 11 months)

Provided assistance to the marketing department. Supported advertising campaigns and client communications.

Marketing Support Marketing Campaigns Client Communication Administrative Support

Education

Degrees, certifications, and relevant coursework

Imperial College London

Master of Business Administration, Business Administration

Grade: Distinction

Focused on leadership, innovation, and sustainability, earning a Distinction. This program enhanced strategic thinking and management skills.

EADA Business School Barcelona

Master in Marketing, Marketing

Grade: Grade A

Completed a Master Thesis on a Marketing Plan for an Ice Cream Company, which was awarded 1st Prize for Best Master Thesis. Achieved a Grade A in the program.

ZHAW School of Management & Law

Bachelor of Business Administration, Business Administration

Grade: Grade A

Wrote a Bachelor Thesis on a business plan for a waste-to-fuel power plant, earning a Grade A. Developed foundational business knowledge and analytical skills.

Universidad Carlos III Madrid

Erasmus Exchange Year, Exchange Program

Participated in an Erasmus Exchange Year, gaining international academic experience and cultural exposure. Expanded global perspective and adaptability.