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Edwin Davis

@edwindavis1

Brand Growth Lead at Fremont.gov optimizing AI search visibility, with experience driving a 400% organic traffic increase for Calquence.com.

United States

Message

What I'm looking for

I'm ready to leverage my understanding of online growth strategies to enhance brand presence and performance for United States Digital Space LLC.

At Fremont.gov, I execute Answer Engine Optimization and Generative Engine Optimization strategies, including optimization for Google AI Overviews, ChatGPT citations, and Perplexity AI. I also define AI search visibility measures and oversee structured data for AI search.

At SMOKE INN.com, I managed eCommerce website content and page updates, deployed more than 1,400 pricing updates, and managed the PHP/Xcart platform while planning a migration to Magento CMS.

For AstraZeneca.com through LICENSE MEDIA GROUP, INC. CONTRACTS, I developed organic SEO practices for seven Oncology web properties. Calquence.com’s organic traffic increased by 400% within one year, while its bounce rate decreased to 25% across mobile and web properties.

Across my digital marketing and analytics work, I’ve handled SEO, PPC, eCommerce, and data projects for organizations including Gilead Sciences, Columbia Sportswear, STATE FARM, and WORLD OMNI FINANCIAL. At BIDABUILDER.COM, I helped establish a closed-bidding lead generation system and managed a multi-million-dollar eCommerce website development project.

Experience

Work history, roles, and key accomplishments

Current

Deployment Engineer / Data Manager / Optimization ADA Compliance Consultant

Current

Fremont.gov

Jan 2026 - Present (9 months)

Executes Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to maximize digital visibility across AI discovery platforms. Leads optimization protocols for Google AI Overviews and manages structured data architecture for AI search.

AEO GEO Google AI Overviews ChatGpt Perplexity AI JSON LD GA4 Google Tag Manager Looker ADA Compliance Content Optimization

Sr. Content Manager

SMOKE INN.com

Jan 2025 - Feb 2026 (1 year 1 month)

Managed multi-million dollar ecommerce website content and page updates. Deployed over 1,400 pricing updates and managed PHP/Xcart platform, architected migration to Magento CMS.

Ecommerce Content Management PHP X Cart Magento Data Analysis Dashboarding

Marketing Manager / Data Analytics Specialist

License Media Group, Inc. Contracts

Feb 2021 - Jul 2024 (3 years 5 months)

Functioned as Business Analyst for Gilead Sciences KITE Pharma acquisition, merging data analytics with AWS/Databricks system. Provided Adobe Analytics reporting for AstraZeneca, achieving 400% organic traffic increase for Calquence.com.

Adobe Analytics AWS Databricks SFMC Sitecore A B Testing Adobe Target GA4 BigQuery GTM Snowflake Jira Data Analysis Omni Channel Marketing

Business Analyst / Data Manager

Digital Marketing Consultants of Palm Beach, Inc.

Jun 2016 - Feb 2021 (4 years 8 months)

Integrated e-commerce and advertising for digital products and services. Executed data virtualization, visualization, and transformation using SQL, ETL, and advanced Excel.

SQL ETL SSIS Pl SQL Excel Data Visualization Tableau Python Personalization UI UX

Senior Engagement Consultant / Program Manager

State Farm

Oct 2017 - Apr 2018 (6 months)

Collaborated with business teams to gather requirements and perform data analysis. Generated reports using SSRS, Tableau, and Power BI, and implemented ETL processes in Alteryx.

SQL SSRS Tableau Power BI Snowflake Databricks Alteryx ETL Data Analysis Dashboarding Qlikview SAP Customer Journey Mapping Chatbot

Sr. Digital Marketing Strategist

Virginia Premier Health System

Jul 2017 - Nov 2017 (4 months)

Conducted data analysis to uncover insights from customer and transaction data. Tuned SQL queries and database performance, and consulted on AWS architecture.

Data Analysis SQL Database Performance AWS Data Warehouse

Sr. Marketing Specialist

World Omni Financial (SETF.com / Toyota)

Jul 2015 - Jun 2016 (11 months)

Migrated website and collaborated with IT on SiteCore CMS. Conducted data analysis to identify KPIs and led content migration project preserving 4.1 million backlinks.

Sitecore CMS A B Testing SEO Content Migration Photoshop Data Analysis Responsive Design

Director of Digital Marketing / Co-Founder

BidABuilder.com

May 2005 - Jan 2016 (10 years 8 months)

Established closed bidding lead generation system for building contractors. Managed multi-million dollar LAMP e-commerce website development project and authored core functional specifications.

Lead Generation LAMP MySQL PHP Ecommerce Google Ads Bing SEO Funnel Marketing

Sr. Marketing Manager / Adwords Manager

HotelPlanner.com + Meetings.com

Oct 2014 - Jul 2015 (9 months)

Managed Google AdWords and Display Ad Networks with over $50,000 monthly ad spend. Deployed retargeting campaigns achieving 1.5 million impressions per week.

Google Ads Paid Search Display Advertising Retargeting SQL Python Redshift Data Visualization YouTube

Sr. Project Manager / Front End Developer

The Gordian Group

Aug 2014 - Oct 2014 (2 months)

Served as senior technologist for RSMeans.com migration, preserving over 400 backlinks. Generated Adobe Analytics reports and upgraded e-commerce system using Kentico CRM.

Project Management Frontend Development 301 Redirects Adobe Analytics Kentico CRM .NET Ecommerce

Digital Marketing Manager / Marketing Operations

HairMax.com

Jan 2014 - Aug 2014 (7 months)

Crafted strategy for global brand visibility, increasing daily sales to $15,000. Deployed SEO/SEM tactics and managed media buying with monthly spend of $42,000.

SEO SEM Google Ads Bing Google Merchant T SQL Data Analysis ROI Analysis CTR CPC CPA Conversion Analysis

Creative Director - Director of Digital Marketing

ABA Advertising

Jun 2013 - Jan 2014 (7 months)

Managed team of interactive producers and account managers for a design and brand development agency. Created competitive research and data analysis reports for projects valued over $100,000.

Team Management Competitive Research Data Analysis Redshift SEO Private Cloud

Sr. Content Development Manager

AHLEI.org

Jan 2013 - Jun 2013 (5 months)

Launched redesigned and SEO-optimized website for the American Hotel and Lodging Association Educational Institute. Managed team of programmers working with .net EKTRON CMS.

Content Management SEO .NET Ektron CMS Team Management Web Publishing Social Media

Consultant - Creative Director

Ice Cream Software

Apr 2008 - Jan 2013 (4 years 9 months)

Assembled team of programmers as business development consultants, creating App Store Optimization strategies. Executed mobile UI design and prototyping for iPhone and Android.

App Store Optimization Mobile UI Design Prototyping Joomla WordPress SugarCRM

Digital Marketing Project Manager

MX.com by Medimetrix Solutions Exchange

Apr 2011 - Mar 2012 (11 months)

Managed Drupal CMS website for Medical Exchange platform. Programmed Python utility for data warehouse indexing and expanded website from 17 to over 1,800 pages.

Drupal Python Data Warehouse BI Tools Redshift Snowflake SEO Organic Traffic Growth

Business Manager / Digital Marketing

BeyondROI.com

Jun 2010 - Sep 2010 (3 months)

Served as Business Analyst Manager and SEO Consultant for a digital agency. Consulted with hundreds of websites, promoting organic SEO and managing Adwords/Paid Search.

SEO SEM Google Ads Paid Search Business Analysis Consulting