At FINSYNC, I built and executed an organic growth strategy across SEO, content, technical optimization, and AEO/GEO, contributing to a 500% increase in organic traffic and a 31% increase in qualified sales leads. I also developed a testing workflow to track how ChatGPT, Perplexity, Google AI Overviews, and Claude surfaced and cited content, then applied the findings to grow AI-driven mentions from near-zero to consistent, attributable citations.
I interviewed law firms, CPAs, bankers, and other subject-matter experts in FinSync's regulated customer base, turning their expertise into authoritative, audience-first content. I also restructured content into connected pillar ecosystems and partnered with engineering and WordPress developers on schema, site architecture, page speed, and Core Web Vitals.
At Virtual Refinement, I developed SEO and content strategies for technical and professional-services clients, translating specialized expertise into clear content. Earlier, at Epsilon, an Alliance Data Company, I managed multichannel campaigns and built statistical acquisition and retention models.
