At efficy, I lead the partner ecosystem strategy for Tribe CRM across EMEA, spanning partner recruitment, integrations, and co-selling. I also manage partner-generated pipeline and the sales cycle through the Sales Hub.
Before efficy, I spent four years at Microsoft building strategic partner ecosystems across Europe. As Channel Sales Manager for Azure, I exceeded quota in FY24, FY23, and FY22, and as an Account Executive, I supported Spanish-market companies on their cloud journeys.
At myCloudDoor, I was responsible for the full sales and post-sales cycle for EMEA corporate and enterprise accounts, supporting private- and public-sector projects. I also collaborated with Marketing on social media campaigns and lead automation, and spoke at webinars in the UAE and Portugal.
Earlier, I worked in SaaS sales and consulting at JAGGAER, including digital transformation projects and business development. My background also includes sales operations, forecasting, and business intelligence, alongside certifications in Azure, cloud, and security fundamentals.

