At Thursday (Honeypot Dating Ltd.), I built and scaled CRM into a commercial channel generating £50,000 in monthly attributed revenue. I develop and optimise Klaviyo lifecycle flows, from browse abandonment and post-purchase to referral and post-event communications.
As CRM Marketing Executive at Thursday, I helped lead the strategy and deployment of its automated email marketing infrastructure. I delivered email, push and mobile campaigns for international audiences and improved segmentation, A/B tests and promotional journeys.
At British Airline Pilots Association (BALPA), I produced targeted digital content and coordinated multichannel communications and marketing campaigns. At Planet Tracker, I supported digital communications and stakeholder engagement, translating specialist topics into accessible content.
At Informa TechTarget, I supported field marketing, campaign delivery and sales enablement, and worked with commercial teams on prospect engagement and pipeline development. My toolkit includes CRM and lifecycle strategy, Klaviyo, marketing automation, email marketing and performance reporting.
