At Favoured Marketing Agency, I lead CRM and lifecycle strategy for e-commerce, app and web app clients. I build Klaviyo flows and Customer.io journeys from audit and strategy through launch, optimisation and reporting.
I create and optimise welcome, abandoned cart, browse abandonment, post-purchase, re-engagement and win-back journeys. I also run A/B tests and use performance reporting to recommend next steps.
Earlier, I worked across digital marketing at Aqua Mundus and Express Fit Autocentres / Little Dessert Shop, Ludlow Head Office, including PPC, SEO, email and social content. I also collaborated with brands on audience-led content and designed and built a website for Douk Snowboards.
