At Boden, I delivered 18–25 weekly CRM campaigns across international markets, using Cheetah Digital, Ometria and Movable Ink to create personalised email and lifecycle experiences. I owned end-to-end delivery across briefing, segmentation, build, QA, deployment and post-campaign analysis.
I've used purchase history, engagement and customer behaviour to improve targeting, contributing to a lifecycle segmentation rework that increased engagement by approximately 10% and reduced unsubscribes by approximately 7%. I also supported Boden's migration from Cheetah Digital to Ometria, managed US audiences exceeding 500,000 recipients, and helped newer team members build platform and campaign knowledge.
