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Eboni BlakeEB
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Eboni Blake

@eboniblake

Founder and Principal Consultant at EBI Labs, supporting 20+ Salesforce implementations and redesigning Family Reach’s data model.

United States
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At EBI Labs, where I’m Founder and Principal Consultant, I direct advisory, operations, Salesforce Cloud, and Marketing Cloud projects. I’ve supported more than $230MM in client budgets and 2,000+ users and employees, and published Unleashing Velocity: A Holistic Guide to Accelerate IT Ops Delivery.

At Family Reach, I led a Salesforce re-architecture of the Financial Assistance Application and program data model, including improvements to case management, grant workflows, and data quality. Earlier, I led Salesforce project delivery at Ibotta and served as a Senior Salesforce Business Analyst for Houlihan Lokey, defining requirements, reporting, and testing for financial restructuring initiatives.

Experience

Work history, roles, and key accomplishments

AL

Functional Consultant

Aquiva Labs

Nov 2025 - May 2026 (6 months)

Served as Functional Consultant and stepped in as Project Lead during hypercare for a complex Salesforce-based CRM implementation in the luxury travel industry. Supported two Salesforce PDOs in entering the luxury travel and hospitality sector.

FR

Salesforce Solution Architect & Implementation Lead

Family Reach

Feb 2023 - May 2025 (2 years 3 months)

Led the Salesforce re-architecture of Family Reach's Financial Assistance Application and program data model to support serving 250,000 patients a year. Served as Salesforce lead and coach to a newly formed internal IT team.

AC

Solutions Architect

Actuedge

Sep 2024 - Dec 2024 (3 months)

Provided consultation and recommendations to migrate a legacy human health-related organization database from Client Track to Salesforce Non-Profit Cloud. Led discovery sessions and provided solution architecture and analysis.

CY

Senior Salesforce Business Analyst

Cybercoders

Sep 2021 - Feb 2022 (5 months)

Led requirements, impact analysis, testing, and UAT for a new client tracking system for a global investment bank. Authored BRDs, defined record type mappings, and prepared deployment plans.

IB

Sr. Business Systems Analyst

Ibotta

Nov 2017 - May 2021 (3 years 6 months)

Led Salesforce project delivery team supporting over 200 users to manage over $100MM sales pipeline. Led and configured over 15 projects and 50 training sessions related to lead generation, CPQ, and contract processes.

ST

Healthcare Consultant

Status:Go

Oct 2016 - Oct 2017 (1 year)

Configuration & Implementation consultant for over ten end-to-end net new SFDC implementations and retained 5 Managed Services clients. Implemented, configured, and branded Service, Sales, Health Cloud, and Community Portals.

IC

Salesforce Consultant

IdleTools Corp

Dec 2015 - Oct 2016 (10 months)

Led eight end-to-end Greenfield/Net New SFDC implementations with medium nonprofit, Education, and Manufacturing entities. Led weekly discovery and project management meetings to gather requirements and train stakeholders.

SE

Reporting & Data Associate

Self-Help

Aug 2012 - Dec 2015 (3 years 4 months)

Led ideation and cross-team coordination for Self-Help CDFI's application to the NC Assistive Technology grant program, securing a $1M award. Managed the team's Salesforce fundraising environment and data migration.

FI

Program & Chapter Director

FIFNC

Sep 2010 - Sep 2012 (2 years)

Increased membership by 50% by increasing social events and creating a community forum for parents. Managed Salesforce database migration from Access and improved facilitator retention rate to 75%.

PU

Program Coordinator

Public Allies/AmeriCorps/North Carolina Central University

Sep 2009 - Jul 2010 (10 months)

Built a community research program in the Master's Public Administration program at North Carolina Central University. Facilitated nine community projects in eight months and recruited a cross-sector advisory board.

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Chapel Hill logoUH

University of North Carolina at Chapel Hill

Bachelor of Science, Business Administration

Bachelor of Science in Business Administration with a minor in Social & Economic Justice, completed in May 2009.

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