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Farrah Zaman

@farrahzaman

Salesforce consultant at Fluidra North America who automated 40+ business processes and saves an estimated 20+ hours of manual work weekly.

United States
Message

At Fluidra North America, I administer Salesforce across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and Salesforce CPQ. I automated 40+ business processes, saving an estimated 20+ hours of manual work per week.

As an independent Salesforce consultant, I design CRM solutions and support implementations across cloud platforms, automation, integrations, reporting, and data governance. I also explore and implement AI-driven Salesforce capabilities.

Previously, at Freddie Mac, I delivered 100+ Salesforce enhancements across multiple business units. In earlier independent consulting work, I completed 50+ Salesforce projects and automated processes that reduced manual effort by up to 50%.

Experience

Work history, roles, and key accomplishments

FA
Current

Sr. Business Applications Analyst / Sr. Salesforce Administrator

Fluidra North America

Jan 2023 - Present (3 years 9 months)

Lead Salesforce administration for Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, and Salesforce CPQ. Automated 40+ business processes and improved CRM data quality by approximately 35%.

Education

Degrees, certifications, and relevant coursework

CF

California State University, Fullerton

Master of Business Administration, Management Information Systems

Master of Business Administration (MBA) in Management Information Systems from California State University, Fullerton.

TR

Trailhead

AgentBlazer Champion, Salesforce

Earned the AgentBlazer Champion certification from Trailhead in 2026.

Tech stack

Software and tools used professionally

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