Open to opportunities

Robert Craver

@robertcraver

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Experienced digital marketing leader driving performance through data-driven full-funnel strategies.

United States

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What I'm looking for

I'm seeking a leadership role in performance-driven digital marketing where I can lead cross-functional teams, scale paid and organic channels, apply analytics and automation, and drive measurable revenue growth in a fast-moving, data-focused company.

I am a Director of Digital Marketing who builds performance-driven strategies that connect data, creativity, and business objectives. I specialize in paid media, analytics, attribution modeling, SEO, email, and marketing automation.

Across enterprise and agency environments I’ve led paid search, social, display, programmatic, and CRM initiatives that delivered measurable growth — including a 3x revenue increase and a 215% conversion lift at ScriptSave WellRx, a 50% reduction in lead acquisition costs at GoHunt, and stewardship of a $12M+ annual marketing budget. I’ve launched new products, overhauled SEM strategies, scaled DTC and B2B lead generation programs, and improved ROAS while lowering CPL.

I lead cross-functional teams, manage agency partnerships, and foster a test-and-learn culture; I’m motivated to drive measurable performance improvements for growth-focused organizations.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Aflac

Oct 2022 - Present (2 years 10 months)

Lead performance-driven paid media strategies across DTC, B2B lead gen, and recruitment marketing, optimizing multi-channel campaigns to improve CPL, ROAS, and conversion rates.

Paid Media Google Ads Meta Ads DV360)Programmatic SEO CRO

Current

Freelance Marketing Consultant

Current

Craver Consulting

Jan 2017 - Present (8 years 7 months)

Provided freelance digital marketing consulting including SEM management, CRM implementations, and fractional marketing leadership to improve lead generation and campaign performance.

SEM Google Ads Klaviyo Retargeting Marketing Strategy CRM Analytics

Paid Search Manager

Colling Media

May 2022 - Jan 2023 (8 months)

Stabilized and grew a 15-client lead-generation portfolio by redesigning lead-gen strategies, reallocating budgets, and improving campaign performance, retaining all assigned clients.

Paid Search SEM A B Testing Performance Optimization

Head of Acquisition Marketing

GoHUNT

Dec 2021 - May 2022 (5 months)

Led performance marketing for eCommerce and subscriptions, launching three products and overhauling SEM to reduce lead acquisition costs by 50% and increase ROAS by 10%.

User Acquisition SEM Programmatic Paid Social

Director of Marketing

ScriptSave WellRx

Jul 2019 - Dec 2021 (2 years 5 months)

Oversaw B2B and DTC growth marketing and digital transformation, managing a $12M+ marketing budget and driving a 3x revenue increase and a 215% lift in website conversion within 24 months.

Growth Marketing Paid Media SEO CRM Budget Management Website Optimization Conversion Rate Optimization Analytics

Director of Digital Marketing

Soaren Management

Oct 2017 - Jul 2019 (1 year 9 months)

Led digital strategy across six financial-services brands, improving acquisition funnels, implementing attribution tracking, and building scalable email automations to increase acquisition and ROI.

Digital Strategy SEM SEO Email Marketing UX Web Development Performance Analytics

Digital Marketing Manager

International Cruise & Excursions

Dec 2016 - Oct 2017 (10 months)

Directed digital strategy for co-branded travel platforms, launching integrated multi-channel campaigns and implementing analytics frameworks and SEO to improve acquisition and tracking.

Performance Acquisition SEO Analytics Attribution CRO Paid Media

Digital Marketing Manager & Strategist

Colling Media

Jan 2014 - Dec 2016 (2 years 11 months)

Led enterprise PPC and web development offerings, driving client retention and revenue growth through end-to-end SEM, attribution, and analytics for national brands and nonprofits.

PPC SEM Web Development SEO Analytics Product Launch

Marketing Director

1 Stop Money Centers

May 2012 - Jan 2014 (1 year 8 months)

Managed a $1M+ annual marketing budget across digital and traditional channels, leading rebranding and web redesign efforts that increased site traffic 300% and conversions 200%.

Marketing Strategy Budget Management Brand Development Digital Advertising Media Buying

Owner / Operator

Marketing Craver

Oct 2006 - Jan 2014 (7 years 3 months)

Provided freelance digital advertising, web design, graphic design, and print services to clients, delivering creative execution and campaign support across channels.

Digital Advertising Web Design Graphic Design Print Production Campaign Execution Client Services Creative Direction

Marketing & Account Specialist

BBSI-Tempe

Oct 2011 - May 2012 (7 months)

Increased regional brand awareness with limited budget by creating sales collateral and presenting marketing programs to corporate stakeholders and executive audiences.

Collateral Development Brand Awareness Presentation B2B Marketing Creative Production Stakeholder Engagement

Multi-Media Marketing Manager

Arizona Pain Specialists

Jan 2010 - Oct 2011 (1 year 9 months)

Managed online marketing channels (SEM, display, social) and produced video and print materials to support patient acquisition and provider referral marketing.

SEM Social Media Display Advertising Video Production Content Production

Multi-Media Website Designer

BX3 Interactive

May 2009 - Jan 2010 (8 months)

Handled website sales, design, SEO, and client training while producing digital media and email marketing to retain clients and drive online engagement.

Web Design SEO HTML Email Marketing Video Production Graphic Design