Jonathan Lindahl

At WRK Marketing, I managed five concurrent DTC eCommerce accounts and owned Klaviyo lifecycle programs from audits and flow builds through campaign calendars, testing, and monthly reporting. I was promoted twice in under two years, from Copywriter to Email Marketing Specialist to Strategist.

My automated flows generated $1.03M of $1.57M in annual attributed revenue for one account, while a seasonal campaign-calendar rebuild increased monthly campaign revenue 48.9% and conversions 54.8% for a DTC apparel brand. I test subject lines, offers, and send timing against conversions and revenue per recipient—not just open rates.

I combine lifecycle marketing with data analysis, using Python, SQL, Tableau, Shopify, and API-fed customer data to improve segmentation, cadence, reporting, and retention. I've also built programs for Valdata Systems and DEN Outdoors, including welcome sequences, lead funnels, and industry-specific campaign segmentation.

Alongside client work, I’ve built analytics and AI projects including a Tableau-based loan-risk segmentation dashboard and RagForge, a serverless retrieval-augmented question-answering system on AWS.