MicroStrategy

MicroStrategy Incorporated is a prominent American company that provides business intelligence (BI), mobile software, and cloud-based services. Founded in 1989 by Michael J. Saylor and Sanju Bansal, the firm has established itself as a global leader in enterprise analytics software. Its core mission is to empower organizations to analyze vast amounts of internal and external data to make more informed business decisions. The company's flagship platform, MicroStrategy ONE, is an AI-powered, cloud-native solution trusted by numerous Fortune Global 500 brands across various industries, including retail, finance, healthcare, and government. This platform offers a comprehensive suite of tools for data visualization, enterprise reporting, mobile analytics, and HyperIntelligence, which embeds zero-click insights directly into users' existing applications and workflows.

In a significant strategic shift that has garnered widespread attention, MicroStrategy has also become the world's first publicly traded company to adopt bitcoin as its primary treasury reserve asset. Beginning in August 2020, under the leadership of then-CEO Michael Saylor, the company began aggressively acquiring the cryptocurrency, viewing it as a dependable store of value and a hedge against inflation. This dual-strategy approach combines the growth of its enterprise analytics software business with a pioneering investment in digital assets. As a result, MicroStrategy is not only a major player in the business intelligence market but also the largest corporate holder of bitcoin, a position that has closely tied its stock performance to the fluctuations of the cryptocurrency market. The company continues to innovate in both its core software offerings, leveraging AI and cloud technologies, and its bitcoin strategy, developing applications and advocating for the adoption of digital assets.