Open to opportunities

Ashutosh Sen

@ashutoshsen

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Senior B2B Marketing Specialist driving cybersecurity demand across MEA with data-led strategy.

United Arab Emirates

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What I'm looking for

I’m looking for a B2B marketing role where I can lead cybersecurity/technology demand generation, manage meaningful budgets, and run high-impact campaigns and events—using data, Zero Trust/compliance alignment, and cross-functional collaboration to grow pipeline.

I’m an award-winning Senior Marketing Specialist with 5+ years driving B2B marketing in technology and cybersecurity across the Middle East & Africa. I build go-to-market strategies for 35+ vendors and lead brand-building and demand generation that stays aligned to real business outcomes.

At CyberKnight Technologies, I owned and optimized over a $2M marketing budget across digital, print, and events—producing measurable pipeline impact. I led 40+ flagship events (including Gartner SRM, GISEC, MENA ISC, and GITEX), engaged 900+ senior executives, generated 70+ SQLs, and contributed to $5M+ in closed business, while improving brand recognition by 19% for a Zero Trust initiative.

I also strengthen performance through cross-functional execution—mapping vendor portfolios to compliance frameworks and creating technical brochures to support sales. I’ve added MarTech and analytics rigor through website administration and UX/analytics optimization, and I bring a consultative background from Sales & Marketing and Solution Marketing roles.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Specialist

Current

CyberKnight Technologies

Jan 2024 - Present (2 years 5 months)

Led MEA B2B marketing for CrowdStrike, Netskope, and Akamai across 30+ vendors, managing a $2M marketing budget and executing 40+ flagship events (Gartner SRM, GISEC, MENA ISC, GITEX) for 900+ senior executives. Drove 70+ SQLs and $5M+ in closed business, improved Zero Trust brand recognition by 19%, and developed compliance-aligned sales collateral.

B2B Marketing Marketing Budget Management Event Marketing Demand Generation Compliance Zero Trust Messaging Vendor Management

Sales & Marketing Consultant

American Express Venture

Nov 2022 - Dec 2023 (1 year 1 month)

Improved customer satisfaction by 25% through personalized service and effective on-site problem resolution. Partnered with major retailers to increase product adoption by 35% and coordinated events for 500+ attendees, alongside email campaigns that boosted lead generation by 35%.

Customer Satisfaction Partnership Development Email Campaigns Lead Generation Event Coordination Retail Collaboration

Solution Marketing Associate

SquareOne Technologies

Sep 2021 - Oct 2022 (1 year 1 month)

Improved client retention by 7% through retention-focused strategies. Conducted market research to inform marketing strategy and supported field marketing logistics.

Client Retention Market Research Field Marketing

Sales Manager

Vestige

Aug 2019 - Mar 2021 (1 year 7 months)

Conducted 30+ outbound calls per shift with a 20% conversion rate, generating over 200,000 AED/year. Trained 25+ colleagues in a seven-step sales process, applying both push and pull techniques and client profiling.

Outbound Calling Revenue Generation Sales Process Push Pull Sales Techniques

Education

Degrees, certifications, and relevant coursework

University of Wollongong

Master of Business in Marketing, Marketing

Activities and societies: Certificate of excellence in market research (Black and Decker) and best consumer analyst certificate (IHOP); recognized for best marketing implementation plan (Fakruddin).

Completed a Master of Business in Marketing and was recognized for the best marketing implementation plan. Received additional postgraduate excellence certificates in market research and consumer analysis.

Narsee Monjee Institute of Management Studies

Bachelor of Business Administration, Business Administration

Grade: Distinction in four subjects

Activities and societies: SRC leader for three consecutive years; placement committee member; capstone project in Agriculture; live project with Reckitt on Dettol sanitizer; distinction across Marketing Communication, Corporate Law, and two other subjects.

Completed a Bachelor of Business Administration with distinction in multiple subjects and a capstone project in agriculture. Served as Student Representative Council (SRC) leader for three consecutive years and collaborated on a live Reckitt project for Dettol sanitizer.