Dustin McManus

I’m a brand & communications leader who builds messaging architectures that connect corporate narrative, product positioning, ICP value props, and executive communications into one coherent market story. I operationalize editorial governance—voice, tone, visual identity, workflows—so storytelling stays consistent and tied to revenue goals and product roadmaps.

In my current role, I serve as interim marketing team lead for a team of six marketers, defining and operationalizing global storytelling strategy. I’ve led full-funnel owned and multi-channel programs—ABM, thought leadership, case studies, research reports, video storytelling, and PR—using SEO/GEO, intent data, and content analytics to prioritize buyer-aligned narratives. Results include a 74% increase in inbound MQLs and a 39% increase in organic LinkedIn growth.

I also shape high-impact launches and transformation initiatives. I architected GTM messaging, positioning, comms, and PR pitches for the Q4 ’25 launch of an AI product (AMP Discover) and led a company-wide rebrand, refreshing the entire corporate website in a 6-week sprint that produced a 42% traffic lift within 3 months. I integrate AI tools into messaging and production workflows to scale content velocity while maintaining governance company-wide.

Earlier, I owned global editorial roadmaps across product launches and demand generation, translating complex technical functionality into persona-driven narratives for developers, founders, and enterprise buyers. At Nylas, I delivered SEO-driven thought leadership with 30+ Page 1 rankings and reactivated 34% of cold leads through lifecycle and email nurture redesign. Before that, I led copy and content strategy within Amazon’s Stores and reduced QA errors by 74% through scalable content guidelines.