Gabriella Salas

GS

Open to opportunities

Gabriella Salas

@gabriellasalas

Content strategy director at Google, PayPal, and enterprise brands who built USPSDelivers.com and lifted lead generation 5.3X.

I built the B2B content marketing program and USPSDelivers.com at MRM//McCann, lifting the lead-generation rate 5.3X and sales 36%. I also led an enterprise-wide web redesign program strategy for Honeywell International.

As an independent Content Strategy Director, I’ve led GTM content strategy for PayPal’s AI product launch and content strategy for Google’s Android and marketing site updates. My work also includes taxonomy, information architecture, and content operations for enterprise and B2B brands.

Experience

Work history, roles, and key accomplishments

SE

Current

Independent Content Strategy Director

Current

Self Employed

Feb 2021 - Present (5 years 8 months)

Led contract engagements through agencies and directly with clients, including content strategy for Google, PayPal, Intel, Samsung, and other brands.

Content Strategy Go To Market Taxonomy Information Architecture Content Operations CMS Evaluation Stakeholder Research Data Analysis

MR

Associate Director, Content Strategy

MRM//McCann

Sep 2019 - Dec 2020 (1 year 3 months)

Led B2B go-to-market content strategy for Honeywell International's brand and its SaaS and physical products in the post-Covid market.

Content Strategy Go To Market B2B SaaS

MR

Senior Content Strategist

MRM//McCann

Nov 2015 - Aug 2019 (3 years 9 months)

Built B2B content marketing program for USPS and led program strategy for Honeywell International's enterprise-wide web redesign.

Content Strategy B2B Marketing Web Redesign Program Strategy

Education

Degrees, certifications, and relevant coursework

HC

Hunter College, CUNY

Bachelor of Arts, English: Creative Writing

Activities and societies: Departmental Honors, Dean's List

Bachelor of Arts in English with a focus on Creative Writing, earned with Departmental Honors and Dean's List recognition.

Tech stack

Software and tools used professionally

Contentful

Figma

WordPress

Miro

Airtable

ChatGPT

Claude

Availability

Open to opportunities

Location

United States

Authorized to work in

Salary expectations

140k+ USD

Social media

Job categories

Content Strategist Associate Director of Content Strategy

Skills

Go to Market (GTM) Content Content Strategy Taxonomy Information Architecture Content Operations Content Governance Content Auditing Competitive Audits Editorial Guidelines Editorial Calendar Content Design User Journeys Journey Mapping Stakeholder Research User Research

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