Looking for a job

Ife Thomas

@ifethomas

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I turn complex cloud and SaaS products into customer stories.

United States

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What I'm looking for

I'm looking to lead customer storytelling and AI-assisted content operations for B2B cloud or SaaS products, partnering across product, marketing, sales, design, legal, and executive teams to turn complex ideas into clear, trusted narratives.

I've led B2B storytelling and customer-focused content for Microsoft Cloud + Enterprise, Deloitte Digital, and Goalsetter, translating complex technology, fintech products, and business priorities into clear narratives that support launches, adoption, and trust.

At HER GLOW, I built AI-assisted workflows with ChatGPT, Claude, and custom GPTs that saved about 20 hours weekly, while sharper positioning and integrated campaigns generated $25K in six months and increased event attendance by about 15%.

Experience

Work history, roles, and key accomplishments

Current

Founder & Storytelling / Communications Lead

Current

Her Glow Wellness for Women and Girls

Jan 2014 - Present (12 years 9 months)

Owns brand narrative, customer storytelling, cross-channel content, and community engagement. Designed AI-assisted content workflows using ChatGPT, Claude, and custom GPTs, reducing content production time by approximately 20 hours per week.

AI assisted content Workflow Design Storytelling Strategic Writing Customer Relationship Management Content Marketing Community Engagement ChatGpt Claude Custom GPTs Ecommerce Event Marketing

Content Lead

Goalsetter

Aug 2023 - Jul 2025 (1 year 11 months)

Translated complex fintech products and customer needs into product narratives, feature education, lifecycle communications, and partner-facing content. Partnered with six banking and credit union clients and cross-functional teams to support launches and adoption.

Fintech product narratives Feature Education Lifecycle Communications Paid Partner Content Cross Functional Collaboration Product Launch Customer Experience

Freelance Communications Writer

Marmon Holdings & Wabtec

Jan 2022 - Dec 2024 (2 years 11 months)

Wrote enterprise employee stories and B2B web, product, landing page, and campaign content using audience and industry research to strengthen clarity and positioning.

B2B Writing Web Content Product Content Landing Pages Campaign Content Audience Research Industry Research Positioning

Marketing Comms Lead

Deloitte Digital

Mar 2020 - May 2023 (3 years 2 months)

Created B2B storytelling, thought leadership, campaign content, event materials, and digital communications for enterprise technology and consulting initiatives. Partnered with subject matter experts to turn complex briefs into clear, audience-focused narratives.

B2B Storytelling Thought Leadership Campaign Content Event Materials Digital Communication Audience Research Competitive Research Positioning

Industry Blog Lead, Cloud + Enterprise

Microsoft

Jan 2019 - Dec 2019 (11 months)

Led the enterprise content pipeline, editorial calendar, and storytelling strategy across eight industry verticals for Microsoft Cloud + Enterprise. Managed and edited a team of three writers while coordinating stakeholder feedback and publication workflows.

Content Strategy Editorial Calendar Storytelling Cloud Computing B2B Content Team Management Stakeholder Coordination Publication Workflow

Social Media & PR Manager

WOW Talks

May 2015 - Jun 2019 (4 years 1 month)

Led social, PR, interview-driven content, and event marketing that increased engagement by 20% and supported a global community of 12,000+ followers.

Social Media Public Relations Content Event Marketing Community Engagement Content Strategy

Education

Degrees, certifications, and relevant coursework

Goldsmiths, University of London

MA, Creative and Cultural Entrepreneurship

MA in Creative and Cultural Entrepreneurship from Goldsmiths, University of London, recipient of the Harprit Sekhon Scholarship in the Creative and Cultural Industries.