Open to opportunities

Robert Devito

@robertdevito

Marketing and communications leader, narrative architect, and AI‑enabled platform strategist focused on clear messaging & strong communication systems

United States

Message

What I'm looking for

I’m looking to lead narrative and marketing systems that create clarity at scale—combining executive communication, governance, and AI-enabled content workflows to improve adoption, consistency, and decision-making across cross-functional teams.

I am a marketing and communications leader who helps organizations work with clarity and strong operational discipline. My work focuses on shaping communication strategy, building systems that support consistent execution, and guiding senior leaders through complex environments. As a narrative architect, I create frameworks that help teams understand priorities and act with confidence. As an AI‑enabled platform strategist, I focus on tools and workflows that improve communication quality, strengthen governance, and support scalable content operations. I am interested in roles that combine communication strategy, compliance culture, and platform design to improve how organizations work.

Experience

Work history, roles, and key accomplishments

Current

Director, Narrative Systems

Current

Optum Rx (UnitedHealth Group)

Jan 2022 - Present (4 years 5 months)

Led strategy-to-execution marketing and communications initiatives across Product, Marketing, Operations, and Technology to strengthen narrative consistency and support growth priorities. Scaled an AI-enabled content and knowledge platform to 2,000+ cross-functional users (100% adoption), eliminated $100K+ in annual creative agency costs, and cut time-to-market by 50%.

Go To Market Strategy Content Governance Workflow Automation Content Modeling Executive Communication Growth Marketing

Marketing Director

UnitedHealthcare Global (UnitedHealth Group)

Mar 2012 - Dec 2021 (9 years 9 months)

Built and operationalized global marketing infrastructure, positioning, and distribution systems as revenues scaled from $5.5B to $9.8B, and led a high-performing matrixed team of 10. Developed executive narratives and onboarding frameworks enabling 200,000+ globally mobile expatriates to navigate international health coverage, and designed scalable digital/content models to improve adoption and o

Brand Architecture Cross functional Leadership Content Models Change Management

Marketing & Brand Manager

Cigna Global

Mar 2005 - Mar 2012 (7 years)

Developed global marketing frameworks and positioning to improve market perception, and executed digital and multi-channel strategies to increase visibility, generate leads, and drive attributable revenue.

B2B2C Marketing Positioning Digital Marketing Strategy Lead Generation Value Proposition Development Growth Marketing Marketing Communications