At Alteryx, I lead content strategy and governance for Alteryx.com, aligning thought leadership, SEO, product marketing, and web strategy. I build AI-assisted workflows for research, repurposing, production planning, and content operations.
At eMoney Advisor, I led content strategy and execution for a fintech SaaS platform, working with researchers and industry experts on proprietary studies, benchmark reports, and long-form thought leadership. I also managed a team of content marketers and agency and freelance contributors.
At eMoney Advisor, I grew organic traffic by 100%+ for three consecutive years and achieved the #1 organic ranking for primary product keywords across key solution categories. I launched and grew a LinkedIn newsletter to 60,000+ subscribers, and increased content team output by 33% through workflow improvements and AI-assisted processes.
Earlier, at AIMG, I developed content strategies for technology companies and produced articles, case studies, and technical guides. At PLS Logistics, I executed multi-channel content marketing initiatives and managed editorial calendars and content production.
