Daniel Felipe Raad Rincón

I’m a Paid Social Analyst focused on performance marketing and digital operations, combining deep full-funnel analysis with operational accuracy. I track CAC, ROAS, and CPL trends to support optimization decisions and smarter budget pacing.

In my current role at Publicis Groupe, I own campaign trafficking, data validation, and consistency between performance data and financial records. I manage paid social campaign performance across Meta Ads, TikTok Ads, LinkedIn, and Pinterest for large-scale accounts, including Stellantis Canada and World Vision Canada.

I translate complex performance data into clear, actionable reports and strategic recommendations for both internal and client stakeholders. I also identify process improvement opportunities and propose optimizations to increase efficiency across active accounts.

Previously, as an Account & Content Strategy Manager, I led end-to-end account management for Skullcandy LATAM across four markets, coordinating creative, content, and media execution while delivering structured organic performance reporting. As a freelance Digital Strategy & Project Manager, I oversee full digital marketing cycles for a medical practice client, coordinating production and presenting data-driven recommendations for LATAM Spanish-speaking audiences.