Daniela Castro Mazo

I’m a bilingual performance marketing professional with strong experience in paid media, campaign optimization, audience targeting, analytics, and digital growth strategies across international markets. I bring a data-driven mindset focused on KPI monitoring, reporting, and performance-focused decisions.

As a Senior Programmatic Analyst at Publicis Groupe, I manage and optimize digital campaigns across US & LATAM markets. I analyze campaign performance, pacing, audience insights, and optimization opportunities, and I develop reports, dashboards, and strategic recommendations to improve efficiency and ROI.

Previously, as a Programmatic Analyst, I supported campaign execution, optimization, reporting, and audience analysis. I helped with campaign pacing, performance tracking, and optimization strategies to keep results aligned with key goals.

Alongside my marketing work, I create lifestyle, beauty, fitness, and travel content as a Content Creator & UGC Creator for Instagram and TikTok (since 2021). By understanding audience behavior and engagement strategies—and collaborating with brands like Dove, CeraVe, and Andina—I strengthen how I translate insights into sharper performance outcomes.