At Omnicom Media Group, I led the rebuild and relaunch of Meta campaigns for seven banking products, delivering on time with no dark periods and reducing CPC by up to 25% across key products.
I monitor campaign KPIs and prepare weekly insight-driven reports for an international client based in New York and London. I also manage billing accuracy, monthly reconciliations, and investment tracking across simultaneous campaigns.
At Publicis Groupe, I managed more than 150 monthly digital campaigns for global retail brands, with budgets of up to USD 1 million per campaign. I kept campaign planning and budgets on track during seasonal launches, and developed performance reports and optimization insights for decision-making across international regions.
As a freelance Marketing Strategist, I designed and executed a city-entry campaign for an ice cream brand, combining social media strategy with in-store activations. The brand grew from 10,000 to 13,000 followers within months. Earlier, as a Functional Process Automation Intern at IBM Consulting, I supported HR process automation and created process maps and documentation.
