At TikTok, I managed a portfolio of more than 30 strategic accounts across banking, telecommunications, airlines, betting platforms, and education. I designed digital media strategies for branding, performance, and sales, contributing to improved ROAS and lower CPL.
I monitored and optimized advertising campaigns using key metrics and the platform’s measurement solutions. I also led business reviews and prepared executive reports with insights and recommendations for clients and agencies.
At WOM Colombia, I contributed to the company’s digital strategy across paid media, SEO, CRM, and brand awareness. I analyzed campaign performance and conversion funnels to find opportunities to improve sales, reduce CPA, and optimize digital assets.
At Universidad de La Sabana, I planned and optimized campaigns in Google Ads and Facebook, and designed landing pages, forms, and automation flows in RD Station. My experience also includes marketing analyst, business intelligence marketing, and digital marketing coordinator roles.
