Open to opportunities

Pipe Martínez

@pipemartnez

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Social media specialist who drives sales-driven campaigns, growth, and engaged communities with data-led marketing.

Colombia

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What I'm looking for

I’m looking for a role where I can own social media and paid campaigns end-to-end, use AI + dashboards for data-driven decisions, and grow engagement and brand positioning through strong community management and continuous optimization.

I’m a Social Media Specialist with experience as a Campaign Manager, Paid Media Specialist, Community Manager, and Graphic Designer. I lead sales-driven campaign teams, manage digital advertising strategies, and strengthen online communities through coaching, performance metrics, and results-oriented execution.

I leverage artificial intelligence tools to optimize workflows and decision-making, and I build automated reports in Excel plus interactive dashboards in Power BI to support data-driven growth. Across freelancing and client work, I manage end-to-end social media presence for 26+ active clients—handling content creation, graphic design, scheduling with Metricool, and ongoing optimization across Meta Ads and Google Ads.

Experience

Work history, roles, and key accomplishments

Current

Community Manager & Graphic

Current

Freelance

Jan 2022 - Present (4 years 5 months)

Managed end-to-end social media presence and graphic design for 26+ active clients, ensuring content consistency with each brand’s identity. Scheduled posts with Metricool and supported Meta Ads and Google Ads campaigns to improve performance, visibility, and conversion rates.