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Stanislau Kulaha

@stanislaukulaha

Growth marketing leader across fintech, gaming, SaaS and Web3 who built AI-powered automation workflows that cut content operations overhead by 60–70%.

China

Message

Across my digital marketing and mobile product agency, I served as Product Manager for mobile apps and Telegram bot funnels in Finance, Crypto, and Esports. I owned roadmaps from requirements through monetization and built dynamic ad-rotation and monetization systems driven by real-time user signals.

I implemented an attribution stack tracking acquisition through revenue and applied AI-powered automation workflows that reduced content operations overhead by 60–70%. I also managed ad spend across Meta, Google, and TikTok Ads and built performance models across EU, CIS, and SEA markets.

At KPI Lead Agency, I built and led a team of three media buyers, achieving $30K+ monthly net profit within the first two months. In 2024, I advised MightyStudy on go-to-market strategy and paid acquisition, and built cohort performance models for its Web3 EdTech business.

Experience

Work history, roles, and key accomplishments

Strategy Advisor & Digital Ads Specialist

MightyStudy

Jan 2024 - Dec 2024 (11 months)

Built cohort performance models (CAC, LTV, payback period) and delivered board-ready financial reporting to founders. Owned go-to-market strategy and paid acquisition across Meta, Twitter, and Telegram Ads, including hands-on campaign management and in-platform bot funnel builds.

LTV Modeling Financial Reporting Go To Market Strategy Paid Acquisition Meta Ads Twitter Ads Telegram Ads Campaign Management Bot Funnels Data driven optimization

Founder & Product Lead

Digital Marketing & Mobile Product Agency

Jan 2020 - Dec 2023 (3 years 11 months)

Served as Product Manager for mobile apps and Telegram bot funnels, owning roadmap from requirements through monetization across Finance, Crypto, and Esports verticals. Built dynamic ad-rotation and monetization systems and implemented full attribution stack tracking acquisition to revenue.

Product Management Mobile Apps Telegram Bots Monetization Ad Rotation Attribution FacebookSDK Appsflyer OneSignal AI Automation Workflow Automation P&L management Budget Management Meta Ads Google Ads TikTokAds CAC And ROAS Optimization Cross functional Leadership

Team Lead — Performance Marketing

KPI Lead Agency

Jan 2018 - Dec 2020 (2 years 11 months)

Built and led team of 3 media buyers, achieving $30K+ monthly net profit within first 2 months. Developed structured campaign optimization frameworks and trained junior analysts while managing six-figure EU e-commerce budgets with direct P&L accountability.