Looking for a job

Suky Pan

@sukypan

Message

I build high-engagement Chinese social content and scalable IP accounts.

China

Message

What I'm looking for

I'm looking for worldwide remote roles where I can lead Chinese content strategy, social media growth, IP development, and cross-border localization from planning through execution.

I build Chinese content strategies, social accounts, and cultural IPs that connect with audiences across platforms. Most recently, I led Tibet-themed IP content planning at Xizang Mufeng Culture, from visual direction and AI-assisted storytelling to account launches and production.

I built Douyin and Xiaohongshu accounts from 0 to 1, creating posts that earned 1,000+ likes and were later referenced by similar accounts. At Baiyi Health MCN, I managed domestic and overseas content matrices for TCM, hospitals, doctors, and nutritionist IPs.

I planned and published YouTube content that generated 10K+ views and 1,000+ likes, while leading end-to-end Xiaohongshu and Douyin operations across topics, copy, covers, collaborations, and performance optimisation. Through independent client projects, I also developed content frameworks, scripts, growth plans, KOL outreach, and lead-generation workflows for health, fitness, organic-product, and consumer brands.

Earlier, I built multi-platform content operations that achieved up to 6M impressions on Toutiao and supported mobile growth initiatives that increased sales-related metrics 5–6x year over year. I work independently in remote environments and adapt global ideas for Chinese audiences through editorial judgement, platform insight, and cross-border marketing experience.

Experience

Work history, roles, and key accomplishments

Content & Social Media Strategist

Xizang Mufeng Culture

Mar 2026 - Jun 2026 (3 months)

Led content planning for Tibet-themed cultural IPs, including visual direction, AI-assisted story development, account launch, and content production. Built Douyin and Xiaohongshu accounts from 0 to 1, creating multiple posts with 1,000+ likes.

Content Strategy AI assisted storytelling Douyin Xiaohongshu Account Growth Content Production

Lead Content Strategist

Baiyi Health MCN

Apr 2025 - Dec 2025 (8 months)

Managed content strategy across domestic and overseas account matrices for TCM, hospitals, doctors, and nutritionist IPs. Led YouTube content planning and publishing, producing multiple 10K+ view videos and 1,000+ like results.

Content Strategy YouTube Xiaohongshu Douyin Content Planning Performance Optimization TCM

IP & Social Media Operations

Independent / Client Projects

Oct 2022 - Mar 2025 (2 years 5 months)

Owned full-funnel operations for multiple personal and commercial IPs across Xiaohongshu, Douyin, Baijiahao, Facebook, Instagram, and YouTube. Developed content frameworks, scripts, growth strategies, and channel plans, handling KOL outreach and commercial collaborations.

Content Strategy Script Writing Growth Strategy KOL Outreach Lead Generation Xiaohongshu Douyin Baijiahao Facebook Instagram YouTube

Director of New Media

Chengdu Longxing Chao Yaoyuan Technology

Mar 2020 - Sep 2022 (2 years 6 months)

Built and managed a multi-platform content matrix across Toutiao, WeChat Official Account, WeChat Video, Zhihu, Weibo, and communities, with multiple Toutiao posts achieving up to 6M impressions. Owned editorial planning, content production, video editing, e-commerce campaign support, and livestream content coordination.

Content Strategy Editorial Planning Video Editing Ecommerce Live Streaming Toutiao WeChat Zhihu Weibo

Executive Assistant / Management Roles

Various Companies

Jan 2015 - Dec 2019 (4 years 11 months)

Provided strategy support, budgeting, cross-functional coordination, investor liaison, process optimisation, meeting governance, and project follow-up.

Strategy Budgeting Coordination Investor Relations Process Optimization

Mobile Operations

Chengdu Meimeichen Technology

Jan 2012 - Dec 2015 (3 years 11 months)

Managed WAP/APP strategy, paid channels, ASO, Google Analytics, and user experience optimisation, leading to mobile sales-related metrics increasing 5–6x YoY in 2014 vs. 2013.

Mobile Strategy ASO Google Analytics User Experience Paid Media

Overseas Marketing

Suzhou Aiwabeidi Apparel

Jan 2008 - Dec 2012 (4 years 11 months)

Handled B2C marketing for Australia, the UK, and the US, including Amazon, eBay, AliExpress, and Alibaba operations, SEO/SEM, and customer management.

B2C Marketing Amazon eBay Aliexpress Alibaba SEO SEM Customer Management