estella sun

I am a marketing professional with 5 years of experience across e-commerce (Pinduoduo), automotive (Dongfeng Nissan), and technology (iFLYTEK). I hold a Master's in IMC at CityU and I am fluent in Mandarin, English, and Spanish. I thrive at the intersection of creativity and data, and I am genuinely excited about pushing the boundaries of what content marketing can achieve in the digital age.

My core strengths:

• Social Media – Built accounts on Xiaohongshu, Douyin, and Bilibili from zero. At Nissan, delivered 100K+ views/post and 8% engagement; at Pinduoduo, drove 200K+ average video views and 20% GMV conversion across global platforms.

• Project Management – Led multi‑market programs across time zones and managed an 800‑dealer enablement program, achieving 300% follower growth and 50% new user acquisition.

• Data‑Driven Optimization – Built A/B testing and full‑funnel analytics that lifted CTR by 30% and GMV by 10%, and turned a bottom‑tier category into #1 with 5× growth.

• Creative & AI – Produce high‑impact videos and graphics (Premiere Pro, Photoshop) and integrate AI tools (Midjourney, ChatGPT, Sora) daily to accelerate ideation while ensuring brand consistency.

  I would be excited to bring this blend of expertise to your team.