Open to opportunities

Divyanka Chachad

@divyankachachad

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I drive CRM automation, lifecycle campaigns, and revenue growth through data-led retention and personalization.

India

Message

What I'm looking for

I'm looking to drive lifecycle marketing, CRM automation, retention, and revenue growth through data-led experimentation, personalization, and cross-functional work with product and technology teams.

At Play Games 24x7, I manage a ₹15 Cr monthly CRM budget and deliver lifecycle campaigns that improve engagement, retention, and revenue. I improved the Revenue/Deposit ratio from 36% to 52% through personalization and A/B testing, while generating ₹16.68 Cr+ through targeted reactivation campaigns.

Across Play Games 24x7, Junglee Games, BlitzPoker, and Mirraw, I’ve built multi-channel automation and retention programs spanning SMS, push, WhatsApp, RCS, IVR, and email. I use behavioral data, KPI analysis, journey mapping, and cross-functional execution to improve LTV, reduce churn, optimize ROI, and scale customer growth.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager – Customer Lifecycle, Product Marketing, Retention & Growth

Current

Play Games 24x7

Mar 2024 - Present (2 years 6 months)

Managed a ₹15 Cr/month CRM budget to drive engagement and revenue growth. Improved Revenue/Deposit ratio from 36% to 52% via personalization and A/B testing, and generated ₹16.68 Cr+ revenue through targeted CRM campaigns.

Senior Marketing Executive

Junglee Games

Sep 2022 - Mar 2024 (1 year 6 months)

Led poker leaderboard campaigns generating 1+ Cr NGR and executed rakeback campaigns to boost liquidity and engagement. Developed lifecycle strategies to reduce churn and improve retention, while monitoring KPIs to drive campaign optimization.

Campaign Management Lifecycle Marketing Retention KPI Tracking DAU ROI Rakeback Leaderboard Campaigns

Marketing Executive

Esperanza Gaming Pvt Ltd (BlitzPoker)

May 2020 - Sep 2022 (2 years 4 months)

Executed multi-channel campaigns across email, social, and messaging platforms. Used behavioral data to design targeted retention campaigns improving LTV and managed loyalty and rewards programs.

Email Marketing Social Media Retention LTV Loyalty Programs

Email Marketing Executive

Mirraw Services Pvt Ltd

May 2018 - Nov 2019 (1 year 6 months)

Built email automation campaigns improving open and conversion rates, generating 60+ Lakhs monthly revenue. Designed mobile-responsive email templates for enhanced UX.

Email Marketing Automation Campaign Management UX