Open to opportunities

Hari Balaji

@haribalaji

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Growth-focused marketing leader driving acquisition, retention, and product-led revenue growth.

India

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What I'm looking for

I seek roles where I can lead growth and product-marketing initiatives, drive data-led acquisition and retention, own P&L, mentor teams, and scale high-impact campaigns in a collaborative environment.

I am a dynamic marketing professional with over 8 years of experience in online gaming and e-commerce, focused on driving customer acquisition, retention, and measurable product growth.

At Games24x7 (RummyCircle) I led cross-functional teams and owned end-to-end marketing and P&L responsibilities, managing monthly budgets over Rs. 15 crores and delivering results such as 91% YOY revenue growth and 30% month-over-month improvements in new user volumes.

I build data-driven performance systems—creative prediction models, personalization and targeting models, and CRM automation—improving ad success rates by 25% and ROI by 50%, while reducing operational effort through stack transitions.

I combine strategic brand and performance GTM execution with product collaboration to ship features and campaigns that improve engagement, conversion, retention, and revenue, and I enjoy mentoring teams and scaling creative and influencer ecosystems.

Experience

Work history, roles, and key accomplishments

Associate Director - Marketing

Games24x7

Apr 2018 - Sep 2024 (6 years 5 months)

Led marketing for RummyCircle driving up to 30% MoM new-user volume growth and 91% YoY revenue growth by optimizing media, creatives, and product promotions while managing a monthly budget > Rs.15 crore.

Performance Marketing CRM P&L management Creative Strategy Influencer Marketing Retention

Digital Marketing Specialist

IkaiAsai

Apr 2016 - Apr 2018 (2 years)

Managed brand and performance campaigns for an online home-decor brand, improving performance ROI by 60% in 6 months and delivering ~30% brand lift per campaign.

Meta Ads Google Ads Display Advertising Content Strategy Campaign Optimization Brand Guidelines

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Indore

Post Graduate Diploma in Management, Management

Grade: 2.97/4.33

Postgraduate Diploma in Management with coursework across marketing and strategic management, supporting a career in performance marketing and product growth.