Open to opportunities

Manya Sikka

@manyasikka

Message

Skilled marketing professional focused on lifecycle marketing and growth.

India

Message

What I'm looking for

I am looking for a role that challenges me and allows for growth in a dynamic organization.

I am a result-driven marketing professional with a strong focus on lifecycle marketing and revenue generation. My experience spans various roles at Zynga, where I have led teams and managed marketing campaigns that significantly improved daily active users (DAU) and overall revenue. I thrive in dynamic environments and am passionate about product strategy and management.

Currently, as a Lifecycle Marketing Supervisor at Zynga, I oversee marketing campaigns for multiple racing games, strategizing new lifecycle-based marketing automation initiatives. My previous roles have equipped me with a robust understanding of market research, segmentation, and analytics, allowing me to provide valuable insights and drive growth across various titles.

With a Bachelor’s degree in History and an MBA in Marketing Management, I combine academic knowledge with practical experience. I am eager to leverage my skills in a challenging position where I can contribute to a company's growth and success.

Experience

Work history, roles, and key accomplishments

Current

Senior Lifecycle Marketing Specialist

Current

Zynga

May 2023 - May 2024 (11 months)

Managed revenue-based marketing campaigns across multiple games, acting as a consultant for 12 games and providing expertise in new marketing strategies.

Revenue Marketing Consulting Gaming Marketing Strategy Development Campaign Management

Current

Lifecycle Marketing Supervisor

Current

Zynga

Apr 2024 - Present (1 year 3 months)

Led the Lifecycle Marketing team for Zynga’s racing games, focusing on revenue-based marketing campaigns and strategizing new lifecycle marketing automation campaigns across multiple titles.

Lifecycle Marketing Revenue Marketing Automation Team Leadership Campaign Strategy

Lifecycle Marketing Specialist

Zynga

Oct 2020 - May 2023 (2 years 7 months)

Owned lifecycle marketing for three games, focusing on improving daily active users, revenue, and reactivations through strategic communications and user journeys.

Lifecycle Marketing User Engagement Revenue Communication Strategy Data Analysis

Digital Marketing Associate

Zynga

Nov 2018 - Aug 2020 (1 year 9 months)

Led the Email and Web Marketing team, gaining hands-on experience with various digital marketing tools and strategies, including email marketing and user journeys.

Email Marketing Web Marketing Campaign Management Google Analytics User Journeys

Marketing Intern

Milaap

Jun 2018 - Nov 2018 (5 months)

Responsible for lead generation, pipeline management, and social media marketing, contributing to the overall marketing strategy.

Lead Generation Social Media Marketing Pipeline Management Marketing Strategy Content Management

Education

Degrees, certifications, and relevant coursework

Narsee Monjee Institute of Management Studies

MBA, Marketing Management

2021 - 2023

Pursuing an MBA in Marketing Management online while managing revenue-based marketing campaigns across multiple games at Zynga. Act as a consultant for 12 games, providing expertise in new MICA marketing strategies.

MICA

Advanced Certificate, Marketing

2020 - 2023

Completed an Advanced Certificate Program in Managing Brands and Marketing while working as a Lifecycle Marketing Specialist at Zynga, owning lifecycle marketing for three games and improving DAU, revenue, and reactivations.

Lady Shri Ram College for Women

Bachelor of Arts (Hons.), History

2015 - 2018

Responsible for revenue-based marketing campaigns for all the major titles during my time at Zynga. Led the LCM team for Zynga’s 2 racing games, strategising new lifecycle-based marketing automation campaigns across Zynga titles.