Open to opportunities

Divya Bhat

@divyabhat

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Digital marketing consultant with 15 years of growth marketing expertise.

India

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise to drive growth and enhance client engagement in a dynamic and innovative environment.

I am a digital marketing professional with over 15 years of experience in digital marketing and account management. My expertise lies in growth marketing and analytics, where I have successfully led remote teams to drive digital transformation for a diverse range of clients across the USA, Europe, and India. One of my key achievements includes maintaining an impressive account retention rate of 85-90% through effective customer lifecycle management and targeted interventions.

As a founding consultant at YOptima Media Solutions, I established operations in the U.S. market and developed global marketing strategies for various verticals, including SaaS, Travel, and Ecommerce. My role involved building and managing teams, designing analytics dashboards, and partnering with agencies to enhance business development efforts. I am passionate about leveraging data-driven insights to empower clients and drive strategic decision-making.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant

Current

Multiple Brands

Jun 2021 - Present (4 years 1 month)

Digital marketing professional with over 15 years of experience, specializing in growth marketing and analytics. Successfully led a remote team to enhance client engagement and improve growth strategies for various clients globally, achieving high account retention rates.

Digital Marketing Growth Marketing Analytics Client Engagement Customer Lifecycle Management B2B Marketing Go To Market Strategy Data Analysis Account Management

Principal Consultant

YOptima Media Solutions

Feb 2023 - Mar 2024 (1 year 1 month)

Founding consultant for YOptima's U.S. operations, leading growth strategies for advertising solutions. Developed global marketing strategies and managed a remote team to drive digital transformation across various verticals.

Growth Strategy Digital Transformation Global Marketing Team Management Analytics SaaS Marketing Consumer Products Business Development Strategic Planning

General Manager and Business Head

YOptima Media Solutions Pvt Ltd

May 2017 - Jun 2021 (4 years 1 month)

Led client management and campaign delivery for omnichannel digital marketing campaigns across multiple regions. Achieved high retention rates through effective customer lifecycle management and AI-driven analytics.

Client Management Campaign Delivery Digital Marketing Customer Lifecycle Management Analytics Programmatic Advertising Team Leadership Cross Selling

Group Head – Analytics

GroupM Media India Pvt Ltd

Sep 2009 - May 2017 (7 years 8 months)

Led the analytics team for advertising expenditure tracking and replicated analytics practices for the Indian market. Managed data inputs for internal dashboards and reported market insights to senior management.

Analytics Data Management Market Insights Team Leadership Dashboards Programmatic Advertising

Unit Manager

ICICI Prudential

Jul 2008 - Jul 2009 (11 months)

Managed a skilled sales team and analyzed client needs to provide tailored investment solutions. Maintained strong relationships with high-value clients to drive growth and operational efficiency.

Sales Management Relationship Management Team Leadership Business Growth Strategic Planning

Education

Degrees, certifications, and relevant coursework

Karnataka University

Master of Business Administration, Business Administration

2006 - 2008

Pursued an MBA with a specialization in analytics and media strategies. Developed skills in managing advertising expenditure and utilizing analytics tools for market insights.

Karnataka University

Bachelor of Science, Media and Advertising

2003 - 2006

Completed a Bachelor of Science degree with a focus on media and advertising analytics. Gained experience in data analysis and reporting, contributing to the analytics practice for the Indian market.