Open to opportunities

Charu Puri

@charupuri

Message

Accomplished marketing leader with expertise in global brand initiatives.

United States

Message

What I'm looking for

I seek a dynamic role that fosters creativity and strategic thinking, with opportunities for growth and impactful contributions.

I am an accomplished and strategic marketing and communications leader with over 25 years of experience in driving global brand initiatives and digital strategies within high-tech industries. My career has been marked by a proven success in leading cross-functional teams and enhancing corporate visibility through effective storytelling and public relations.

Currently, as a Senior Director of Marketing Communications at Interra Systems, I have designed and implemented global brand campaigns that increased lead conversion by 30%. I manage digital assets, oversee content creation, and drive employer branding activities, ensuring that our marketing strategies are not only effective but also aligned with corporate governance and social responsibility.

My educational background includes a certification as an Independent Director from IICA and a Professional Diploma in Digital Marketing. I am passionate about leveraging my extensive business acumen to contribute to innovative marketing strategies that resonate with audiences and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Director – Marketing Communications

Current

Interra Systems

Feb 2015 - Present (10 years 5 months)

Led integrated marketing communications for a US-headquartered digital media and semiconductor software company, increasing lead conversion by 30%. Managed brand development, press releases, articles, and speaking engagements, securing extensive media placements and speaking opportunities.

Digital Marketing SEO Public Relations Event Management Content Creation Lead Generation Employer Branding Internal Communications

Senior Manager – Marketing Communications

Atrenta

Oct 2005 - Feb 2015 (9 years 4 months)

Led worldwide corporate marketing and communications for a semiconductor design software leader. Directed branding, content development, internal communications, and social media presence. Executed demand generation strategies and measured campaign effectiveness with analytics.

Communication Branding Content Development Internal Communications Social Media Demand Generation Analytics Sales Enablement

Manager – Marketing Communications

Sequence Design

Oct 2003 - Sep 2005 (1 year 11 months)

Developed comprehensive marketing plans and managed corporate branding initiatives. Launched product marketing campaigns and supported global sales enablement efforts.

Marketing Planning Branding Product Marketing Sales Enablement

Marcom Specialist

Beehive Systems

Mar 2002 - Oct 2003 (1 year 7 months)

Managed PR initiatives and internal communications, including newsletter content, editing, and distribution. Contributed to website content creation, community building, and fulfillment programs.

Public Relations Internal Communications Content Community Building

Asst. Marcom Manager

Cellnext Solutions

Jun 2000 - Feb 2002 (1 year 8 months)

Liaised with advertising and PR agencies to execute campaigns. Coordinated speaking engagements for company officials. Successfully coordinated several roadshows, enhancing brand visibility in new markets.

Advertising Agency Liaison PR Agency Liaison Campaign Execution Roadshows

Publicity Manager

Telemecanique & Controls

Jun 1995 - Jun 2000 (5 years)

Managed PR initiatives and internal communications, including newsletter content, editing, and distribution. Contributed to website content creation, community building, and fulfillment programs. Conducted market and competition studies to initiate product improvements.

Public Relations Internal Communications Content Community Building

Education

Degrees, certifications, and relevant coursework

Indian Institute of Corporate Affairs (IICA)

Certified Independent Director, Corporate Governance

2025 - 2025

Completed certification program focused on corporate governance principles and practices. Gained expertise in board responsibilities, compliance, and ethical leadership.

IIM Bangalore

Executive Leadership Program, Corporate Governance

2025 - 2025

Participated in a program designed to enhance leadership skills and strategic thinking. Focused on advanced business concepts and management techniques.

Digital Marketing Institute (DMI)

Professional Diploma, Digital Marketing

2015 - 2015

Obtained a professional diploma in digital marketing. Studied key areas including SEO, analytics, content marketing, and social media strategy.

All India Management Association (AIMA)

Professional Diploma, International Business

1997 - 1997

Completed a professional diploma focusing on international business principles. Gained knowledge in global markets, trade, and international management.