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aditi mokashi

@aditimokashi

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I've built and scaled brand, communications, and integrated marketing programs for global and high-growth businesses.

India

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What I'm looking for

I'm looking to bring my ownership of brand strategy, communications, integrated marketing, P&L, and cross-functional teams in-house as a Brand or Marketing Director.

I've built Postcard Media from a three-person, Rs. 6 lakh business into a 20+ person strategic communications consultancy managing a Rs. 2 crore annual portfolio. I own strategy, delivery, profitability, operational planning, and enterprise business development.

Through Postcard Media, I've delivered 100+ integrated campaigns across healthcare, technology, finance, luxury, hospitality, retail, and consumer sectors. I've partnered directly with CXOs and founders on brand strategy, positioning, corporate communications, employer branding, and executive communications.

My work includes an eight-year client relationship with Abbott Healthcare, alongside brands including Cipla Health, Marico, Maersk, Kotak Wealth, Bajaj Electricals, Beiersdorf, and Aastrika. Earlier, I led client and digital marketing programs at Mindshift Interactive, Capgemini, Grey Group, MSLGROUP, and Performics India.

I've led multidisciplinary teams across strategy, creative, design, and content, while using audience insights and marketing analytics to shape communication programs. I'm now looking to bring this ownership in-house as a Brand or Marketing Director.

Experience

Work history, roles, and key accomplishments

Current

Founder & Director – Brand Strategy

Current

Postcard Media LLP

Jan 2018 - Present (8 years 8 months)

Founded and scaled a strategic communications consultancy delivering brand strategy, corporate communications, employer branding, and integrated marketing for Fortune 500 organizations and high-growth businesses. Grew annual managed portfolio 33x from Rs. 6 lakh to Rs. 2 crore and the team from 3 to 20+ members over 7 years.

Brand Strategy Corporate Communications Employer Branding Integrated Marketing P&L management Business Development Stakeholder Management Cross functional Leadership Marketing Analytics AI Tools

Account Director

Mindshift Interactive

Jan 2017 - Dec 2018 (1 year 11 months)

Managed strategic client relationships and integrated communication programs across national and international brands. Developed audience-led digital strategies using market insights and analytics, spanning social, influencer, content, and paid media.

Digital Strategy Social Media Influencer Marketing Content Marketing Paid Media Market Insights Analytics

Digital Marketing Consultant

Capgemini

Jan 2015 - Dec 2017 (2 years 11 months)

Designed and launched one of Capgemini's first global employee advocacy programs, supporting business units and leadership teams worldwide. Delivered marketing analytics and audience insights that informed branding, thought leadership, and lead generation across ABM, PR, and Corporate Communications teams.