Open to opportunities

Diego Antonio Pantoja

@diegoantoniopantoja

Message

Head of Marketing specializing in sports and cycling brands, blending creativity with data-driven growth.

Spain

Message

What I'm looking for

I seek a leadership marketing role where I can drive brand growth, lead cross-functional teams, and deliver measurable results in a fast-paced, collaborative environment focused on sports or consumer brands.

I am a dynamic Head of Marketing with over 10 years of experience driving brand growth, media visibility, and international partnerships within the cycling and sports industry. I have progressed through multiple roles to lead and mentor a marketing team while delivering measurable results that strengthen brand positioning.

I have led global PR campaigns, high-impact sponsorships, large-scale events, and coordinated cross-channel content and advertising efforts. My background in SEO content, CRM strategies, and digital marketing has consistently improved organic traffic, customer retention, and media reach.

I am recognized for leadership, adaptability, and a passion for continuous learning, exemplified by studies in Generative AI in Marketing and multiple certifications in digital and inbound marketing. I thrive in fast-paced environments and excel at turning creative ideas into data-backed outcomes.

Experience

Work history, roles, and key accomplishments

Current

SEO Copywriter

Current

Coobis

Jan 2017 - Present (8 years 9 months)

Produced specialized digital marketing content for the agency blog to optimize SEO performance, increase visibility and drive lead generation.

seo writing Content Marketing Keyword Research Audience Research Content Alignment

Current

SEO Copywriter

Current

Pixelclip

Jan 2016 - Present (9 years 9 months)

Freelance SEO copywriter producing high-performing website and blog content that improved organic traffic and search rankings for clients including Catalonia Hotels and ASISA.

Copywriting Content Strategy Keyword Research Google Analytics WordPress

Current

Head of Marketing

Current

BKOOL

Jan 2015 - Present (10 years 9 months)

Progressed to Head of Marketing and led a team of 7 to drive PR, content and CRM strategies that increased brand visibility and customer retention; secured high-profile sponsorships with top cycling teams and athletes and managed large-scale media campaigns and events.

Team Leadership Sponsorship Management CRM Content Strategy SEO Influencer Partnerships

Copywriter & Social Media Planner

Artefact

Jan 2017 - Mar 2021 (4 years 2 months)

Developed SEO-optimized content strategies and multichannel social media plans that increased engagement and traffic for brands such as Kobold and Euromaster.

Content Strategy Copywriting Campaign Execution Analytics

Education

Degrees, certifications, and relevant coursework

University of Virginia - Darden School of Business

Certificate, Marketing / Artificial Intelligence

2025 - 2025

Completed a Generative AI in Marketing program at the Darden School of Business in 2025 focused on applying AI techniques to marketing strategy and execution.

KSchool

Certificate, Marketing

2020 - 2020

Completed an Inbound Marketing program in 2020 covering inbound methodologies, content strategy, and lead generation tactics.

Google & IAB Spain

Certificate, Web Analytics

2015 - 2015

Completed a Web Analytics program in 2015 focused on analytics tools, data interpretation, and performance measurement.

Google & IAB Spain

Certificate, Digital Marketing

2014 - 2014

Completed a Digital Marketing program in 2014 covering digital channels, campaign management, and online strategy.

Complutense University of Madrid

Bachelor of Journalism, Journalism

Earned a Journalism degree from the Complutense University of Madrid, graduating in 2011 with coursework in reporting, media ethics, and multimedia storytelling.