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Maria Amatulli

@mariaamatulli

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Experienced Digital Marketing Manager with a solid background in SEO.

Spain

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in digital marketing.

As a Digital Marketing Manager with a strong foundation in SEO, digital strategy, and conversion optimization, I have successfully developed and implemented integrated digital strategies for various clients in tourism, e-commerce, and services. My experience includes leading digital teams, managing performance reporting, and optimizing campaigns to achieve outstanding results.

Throughout my career, I have honed my skills in managing multidisciplinary teams, improving online visibility, and enhancing user experience for international brands. I am passionate about ethical communication and data-driven strategies, which has allowed me to adapt effectively to hybrid and remote environments while driving significant growth for the organizations I have worked with.

My journey in digital marketing has equipped me with the ability to craft compelling copy, execute successful SEO and content strategies, and leverage analytics for informed decision-making. I am committed to continuous learning and staying updated with the latest digital marketing trends to ensure that I deliver the best results for my clients.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Matinum SL

Jan 2023 - Present (2 years 6 months)

Developed and implemented integrated digital strategies for clients in tourism, e-commerce, and services, leading SEO, CRO, and content marketing initiatives to increase online visibility and conversion. Directed digital teams, including designers and developers, ensuring timely delivery and managing performance reporting and KPIs to optimize campaign results.

Digital Strategy SEO CRO Content Marketing performance reporting KPIs Automation Tools

Senior Co-marketing and Affiliation Specialist

Degusta Box SL

Jan 2021 - Dec 2022 (1 year 11 months)

Managed the affiliation channel, including partner acquisition, negotiation, and campaign setup, while analyzing CPA, ROAS, and LTV to optimize spend and performance. Supervised a junior specialist, coordinated creatives and offers for campaigns, and led copywriting and landing page optimization to boost conversion.

Affiliate Marketing Partner Acquisition CPA LTV Copywriting Landing Page Optimization Team Coordination

Senior E-commerce & Digital Marketing Specialist

Allianz Partners

Jan 2014 - Dec 2020 (6 years 11 months)

Designed and executed annual digital strategies in collaboration with HQ and agencies, managing performance across SEO, content, paid media, affiliates, and email. Led UX improvements and boosted conversion rates through targeted CRO techniques, crafting compelling direct response copywriting to engage and convert audiences.

Digital Strategy SEO Content Management Paid Media Affiliate Marketing Email Marketing CRO Copywriting Localization Data Analytics

SEO and Content Specialist

PaesiOnline Srl

Mar 2011 - Dec 2014 (3 years 9 months)

Led on/off-page SEO, link-building, and co-marketing projects, crafting and executing content strategies to drive brand engagement and online presence. Produced articles and copywriting material tailored to diverse audiences, managed website localization and translation projects, and handled basic e-commerce operations and analytics reporting.

SEO Link Building Co Marketing Content Strategy Copywriting Translation Analytics

Education

Degrees, certifications, and relevant coursework

Ninja Marketing

Training course, SEO and SEM

Training course with last up to date digital strategies and tactics, SEO Onpage and web copywriting, SEO Offpage and SEO tools, search engine marketing and Google Ads, inbound analytics, conversion funnel CRO Platforms.

Allianz SPA

Intensive course, Agile methodology

Intensive course on Agile Methodology, encompassing both theoretical principles and practical group project execution from inception using Agile frameworks.

Ninja Marketing

Online course, Web copywriting for e-commerce

Master sales-centric content strategies, writing best practices, and high-conversion copywriting techniques tailored for e-commerce through an in-depth online course.

Università Cattolica del Sacro Cuore di Milano

Graduation, Foreign Languages for business and communication

Authored dissertation on A Contrastive Analysis of Localization in English and Italian Websites, exploring cross-cultural communication and translation strategies.